Yahoo Brand Campaign: Do Your Y

Brief & Execution

Yahoo wanted to find ways to let their brand personality shine in particular the fun and playful side.

Spread the #DoYourY movement. Positivity and good vibes are contagious! We sometimes forget to stop, turn down the volume and enjoy the moments that really matter. They can be small moments, or awesome experiences. They are yours and you celebrate them in your own unique way.



Market: Singapore
Influencers Engaged: 86
Content Created: 397
Total Reach: 903,000
Total Engagements: 22,000
Engagement Rate: 2.4%

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