Opel Cars Influencer Engagement
Influencer Marketing for Opel Singapore
#ADAMYourself
Brief
Macro and micro influencers were invited to get a first-hand experience of the Opel ADAM and capture fun and glamorous shots of the car.
Results
Total Posts: 51
Total Potential Reach: 954,300
Total Engagement: 13,642
Engagement Rate: 2.35%
#MOKKAXperience
Brief
Influencers were briefed to share with their followers the ultimate #MOKKAXperience by taking the MOKKA X out for a spin to experience some of their favourite places in Singapore. Their photos had to demonstrate the versatility of the vehicle and how it’s the perfect fit for the modern Singaporean’s urban lifestyle.
Results
Total Posts: 25
Total Potential Reach: 1,515,064
Total Engagement: 44,215
Engagement Rate: 3%
