Friso Tactical Campaign – Adopt A Cow

Facebook Marketing for Frisco Singapore

Brief & Execution

Brief
Educate consumers about the “From Grass to Glass” production process
Drive more conversation on their Facebook page
Distribute vouchers to generate sales

Execution
A Facebook game that conveyed the journey the milk takes from farms and factories in the Netherlands to the stores. Participants had to adopt a cow, learn how to take care of it, milk it and process milk at the factory to earn tins and win vouchers. They also participated in a daily instant win game. The grand prize was a year’s supply of Friso milk.

"Adopt A Cow" Tactical Campaign Brief for Friso Milk Singapore
Adopt a Cow Facebook Game App for Frisco Milk

Results

Game players: 4,000
Total app visits: 309,000
Total vouchers distributed: $219,000
Total sales from vouchers: $550,000

Adopt a Cow Facebook Game App for Frisco Milk