Friso Tactical Campaign: Adopt A Cow

Brief & Execution

Brief
– Educate consumers about the “From Grass to Glass” production process
– Drive more conversation on their Facebook page
– Distribute vouchers to generate sales

Execution
A Facebook game that conveyed the journey the milk takes from farms and factories in the Netherlands to the stores. Participants had to adopt a cow, learn how to take care of it, milk it and process milk at the factory to earn tins and win vouchers. They also participated in a daily instant win game. The grand prize was a year’s supply of Friso milk.

Results

Game players: 4,000
Total app visits: 309,000
Total vouchers distributed: $219,000
Total sales from vouchers: $550,000

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