The Rise of the Micro Influencer

Sep 14 2016

Influencer strategies used to be about aligning the brand with the person with the largest following to reap results and reach. Enter the age of the micro-influencer, where more brands are turning to people with far less numbers of followers to help them share their messages.

What does a brand get in return of recruiting the micro influencer?
Authenticity, unique points of view, deeper storytelling and the potential of reaching a more tailored audience.

microteaserImage via Adweek.com

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