Influencer strategies used to be about aligning the brand with the person with the largest following to reap results and reach. Enter the age of the micro-influencer, where more brands are turning to people with far less numbers of followers to help them share their messages.
What does a brand get in return of recruiting the micro influencer?
Authenticity, unique points of view, deeper storytelling and the potential of reaching a more tailored audience.
Image via Adweek.com
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