Facebook continues to be the world’s biggest social network, seeing 1.86 billion active users in Q4 2016, out of which, 1.23 billion logs in every day. This is 72 million more users than the previous quarter. While Instagram is not too far behind with 600 million users active on the platform. Display ads and paid search ads may have their place but it seems that social media advertising is truly the way to go in the online advertising game.
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