Some brands hire big agencies because of their track record. While some clients may think there is less risk in going with a big agency, there strong reasons why you should consider a smaller outfit. The fact that small agencies can innovate and adapt quickly...
Because digital marketing is such a fast-evolving industry, it isn’t easy to get a qualification to prove your expertise. Luckily, there are various digital certifications on offer. Google, Bing, Facebook, and Twitter all provide courses and training to be digital...
WhatsApp is about to become more than a platform to chat your friends. It announced that it will test new features specifically for business-to-customer messaging. WhatsApp’s Business app will launch for free to test out with small companies and will also have an...
Will Instagram Stories lead to the demise of Snapchat? Early data has shown that Snapchat remains the most popular social media app among teenagers, despite the introduction of Instagram Stories in August. Read more here.
Instagram Stories allow brands to further engage with followers, increase content visibility and promote brand presence on the platform. Find out how you can leverage Instagram Stories in your social media strategy here!
Your social timeline that is an essential part of your Facebook experience came to life a decade ago. That is 10 years ago! Mark Zuckerberg shared on Facebook with his 78 million followers celebrating what he dubbed was “Facebook’s most advanced” invention. Describing...
If you had guessed somewhere between $500k to $600k, you are absolutely right! AdWeek reports that the Facebook, Twitter and Instagram posts from the Disney star are valued up to a whopping USD$550,000 per post! Read more here.
Find your next job with a swipe. To be launched later in the year, initially a mobile dating application, Bumble expands to BumbleBizz to allow you to build and expand your business connections. Built on the same notion of users around you, users will be matched...
Influencer marketing has moved beyond raising awareness for businesses, it also has the power to influence consumers’ decision-making and affect sales. It has been shown that offers shared by trusted advocates are 4 to 10 times more likely to convert people than those...
Unsure of what content your target audience likes to share on social? Fractl Agency recently conducted a study of more than 2,000 users to determine their sharing behaviours on Facebook. Find out the number of times and the types of content users share, and other...
Facebook is currently testing out a new version of the newsfeed: The Topics-based Feeds will allow users to pull up streams of posts based on their topics of interest. The default listings of the Topics Feeds will be based on the content users interact with most on...
The Pinterest visual search or red-dot system enables users to pin-point an item in an image and search for similar images and products online. As part of Pinterest’s efforts to convert the platform into a major eCommerce and online shopping site, they are...
Facebook will now allow non-stop, long-form broadcasting from Live Videos. Previously, only 90 minutes of Live Streams were allowed. You can now live stream a whole conference on the platform! However, there is currently no option that allow for video replay or...
It’s been a year since Facebook opened up Canvas Ads, the full-screen ad format which allows marketers to build an entire campaign in one space. Today, the social network releases data showing how Canvas Ads worked within the year. Progress reports show that...
Twitter recently announced that Tweets with Spotify tracks can now play in users’ timelines. Twitter Audio Cards for Spotify let users discover and listen to 30-second music previews within Twitter. Spotify tracks can also be featured within Twitter Moments....
Facebook recently confirmed that it has now started showing ads to both Facebook users and non-users. Audience Network (the network of websites and apps Facebook uses to show users ads outside its own platform) will be expanded to publishers and developers who can...
