If you aren’t targeting users whose interests include your direct competitors in your Facebook media buying, you’re doing it wrong. Get ahead of your competitors with these 5 advertising strategies! Read more here.
If your main objective of using social media is to make sales or collect leads, these are the metrics that really matter: Click-through rate Bounce rate and Social media shares. Find out why these social media metrics are important for you in achieving a positive ROI...
Unsure of what content your target audience likes to share on social? Fractl Agency recently conducted a study of more than 2,000 users to determine their sharing behaviours on Facebook. Find out the number of times and the types of content users share, and other...
Facebook is currently testing out a new version of the newsfeed: The Topics-based Feeds will allow users to pull up streams of posts based on their topics of interest. The default listings of the Topics Feeds will be based on the content users interact with most on...
The Pinterest visual search or red-dot system enables users to pin-point an item in an image and search for similar images and products online. As part of Pinterest’s efforts to convert the platform into a major eCommerce and online shopping site, they are...
Facebook will now allow non-stop, long-form broadcasting from Live Videos. Previously, only 90 minutes of Live Streams were allowed. You can now live stream a whole conference on the platform! However, there is currently no option that allow for video replay or...
It’s been a year since Facebook opened up Canvas Ads, the full-screen ad format which allows marketers to build an entire campaign in one space. Today, the social network releases data showing how Canvas Ads worked within the year. Progress reports show that...
Instagram recently announced that they will soon roll out new features for businesses. Business Profiles, a free feature for accounts wanting to be recognised as a business on the platform, will allow marketers to choose how customers can communicate with them while...
Facebook recently confirmed that it has now started showing ads to both Facebook users and non-users. Audience Network (the network of websites and apps Facebook uses to show users ads outside its own platform) will be expanded to publishers and developers who can...
Do you love publishing your online video content on Facebook? Good news! Facebook’s new redesigned video metrics interface now allows publishers to access key video metrics to thoroughly assess and improve their video strategies. With the updated interface, publishers...
Planning to start your business’ social media presence? Most people would think that having presence in every social media channel available is the most effective way. The truth is, it’s not always effective especially for small businesses. You can focus on the best...