Introducing A New IG Feature – Collabs
This new feature allows two accounts to co-author a post or reel. They’ll both share the same content, comments, views and likes. This feature is currently under testing but already sounds like a great way for brands to work together with partners! Read on to...
Live Shopping – The Next Big Thing
If you’re looking to sell your products via live shopping, this is for you! Live shopping is becoming increasingly popular thanks to the real-time interactions between brands and viewers. More than half of Gen Zers (55%) and Millennials (62%) shared that they would...
Launch of The Eye Observer in Malaysia & Thailand
Across the borders and into the land of smiles, we’re thrilled to share that our partnership with The Eye Observer has expanded into two new Southeast Asia markets! On this new adventure, we look forward to establishing The Eye Observer as the leading authority...
New Insights Tools For IG Live
You can now gain a deeper understanding into how your IG Live performs. Accounts Reached, Peak Concurrent Viewers, Comments, and Shares are some of the metrics to take note of. Find out more here!
22 ‘Need-to-know’ stats for Instagram in 2020
More features. More users. More opportunities. The rules of the game still focuses heavily on this social media stalwart. And to go without Instagram in your marketing game plan, would be the equivalent of hiking barefoot. Check out this <infographic> from...
Age restriction for Instagram followers???
Yes, just like nightclubs, if you’re not old enough, you’re not getting in. Instagram’s (IG) new option allows business & creator accounts to not only set age restrictions but tailor them to specific countries. While this is music to most ears, it begs another...
Vanity doesn’t last
It’s no secret now that Instagram has been hiding the number of ‘likes’ on posts. In a move that aims to improve the mental health of Instagrammers, could this spark a slowdown in the influencer business? We don’t think so, and neither do the experts. In fact, it...
Have you heard of the Instagram shadowban?
Some Instagrammers concerned about a fall in engagement and follower count. They are worried that they could be experiencing the Instagram shadowban. What is the Instagram shadowban and is your dip in engagement due to this or an algorithm change by Instagram?...
10 Instagram Stats You Need to Know!
Digital marketing changes very quickly, so it’s important to stay ahead of the game. One way to do this to keeping an eye on stats. Stats can help you predict trends and find ways to make an impact in the market. The following Instagram stats in the article below can...
The latest visual trends can ensure your content is always relevant and compelling
We all know how important using the right visuals are in social media marketing. After all, image posts on Facebook sees 2.3x more engagement that other post types and Tweets with photos get 313% more engagement. To ensure your content is constantly compelling and...
24 Predictions for Social Media & Social Media Marketing in 2017
It’s the end of the year and this means New Year’s resolutions and prediction posts. What will happen to Snapchat? Will Instagram overtake Snapchat in 2017? Will Twitter continue to be relevant? Read SocialMediaToday’s Andrew’s Hutchinson social media predictions for...
Instagram Adds Stickers and Hands-free Recording to Stories!
Instagram has recently unveiled a new update for Stories where they have added “a special set of 12 holiday stickers available for the new few weeks”, in addition to the existing emoji options and a one-touch hands-free video mode. “Whether you’re frosting a cake, or...
#RIPSnapChat?
Will Instagram Stories lead to the demise of Snapchat? Early data has shown that Snapchat remains the most popular social media app among teenagers, despite the introduction of Instagram Stories in August. Read more here.
4 Ways to Incorporate Instagram Stories into your Social Marketing Efforts
Instagram Stories allow brands to further engage with followers, increase content visibility and promote brand presence on the platform. Find out how you can leverage Instagram Stories in your social media strategy here!