Instagram tools for branded content available to more influencers
In a push for more transparency, Instagram is increasing access to branding tools for more influencers. It will also use automated tools to detect when a post is sponsored and alert the influencer to add them. Greater transparency is not only good for Instagram but also for content creators…
Influencer marketing is maturing
Influencer marketing is becoming more professional with contracts clearly stating content rights, posting times and whether reshoots can be requested. In our experience, influencers appreciate a clear brief especially for creative direction so that they can get it right the first time around. Find out more here.