How to use memes for social marketing

A meme-based marketing strategy can be a double-edged sword. But despite the risks, when the strategy is well executed, there's no doubt that the brand can reap the huge rewards. This article deals with the do's and don'ts of using memes on social media and examples of brands that have…

8 Reasons Why Your Social Media Campaign Is Not Working

Over one third of the world’s population uses at least one social media platform, which explains why marketers are relying so heavily on social media. But just because some find success on social media, doesn’t mean that success is guaranteed. It is important to learn and avoid common mistakes that…