It’s difficult to constantly think of creative content ideas to up your social media game. You can find yourself asking questions like: What content should I share on social media profiles? How can I use the latest Instagram feature effectively? This article will save...
A social media manager is an important part of a company’s marketing team. Overall, social media managers are in charge of the strategy to promote a brand online and also work with clients and customers. Check out the infographic that outlines all the things social...
Building a social media presence for your brand is crucial if you value it. However, social media marketing can be dangerous for smaller brands. In order to protect your brand’s social media identity you should develop a social media policy, secure control of your...
According to a new study conducted by Twitter, responding to customer tweets boosts customer willingness to spend with the business. The fastest responses generate the greatest revenue impact – for example, when airline responded to a customer’s Tweet in less than six...
Have you ever wondered what your customers really want on social media and what turns them off? A recent study shows that respondents indicated that the most annoying thing brands do on social is posting too many promotions. Read more here.
Most brands do not engage in conversations on Instagram. Which is odd when you think about it, as a vast majority of businesses can’t afford to ignore comments on Facebook or customer complaints on Twitter. So why would brands disregard Instagram comments altogether?...
Given that maps and location services have always played a significant role in the development of Instagram, the company has confirmed that they are removing the photo maps option from the app. They will be replacing it with a new feature that helps to optimise your...
Introducing Snapchat Memories! You can now save and re-post Snaps and Stories on Snapchat. Save, search using keywords, replay or re-share old photos and videos. It is now the default in-app place where Snaps are saved to, as compared to your Camera Roll. This update...
Facebook recently confirmed that it has now started showing ads to both Facebook users and non-users. Audience Network (the network of websites and apps Facebook uses to show users ads outside its own platform) will be expanded to publishers and developers who can...
Not getting the most of your social media presence? A lot of businesses have yet to unlock the formula of converting their social media investment to actual purchases. But there are a lot of features that can help you with that. For example, Facebook Ads gives...
Planning to start your business’ social media presence? Most people would think that having presence in every social media channel available is the most effective way. The truth is, it’s not always effective especially for small businesses. You can focus on the best...
Twitter announces new tools to help connect businesses and customers better: Direct Messages (DM) and Customer Feedback. DMs aren’t new, but businesses can now add a link on their Tweets that allows their customers to send the business a Direct Message easily...
Instagram continues to develop as 60-second video ads invades the service. It’s a big game-changer to marketers on Instagram as they are now able to convey their video’s message longer thus giving them the opportunity to add more information and call-to-action in...
A report says Facebook Messenger ads are rolling out in the next couple of months. The report says the leaked document states that the ads are planned to appear only inside message threads of businesses, giving new opportunities in ad targeting. Learn more about the...
