Changes in FB Ads Targeting

Changes in FB Ads Targeting

Meta has removed targeting options in four main categories; health causes, sexual orientation, religious practices and groups, and political beliefs. If you have ads set up targeting these groups before the 19th, the ads will still reach the intended audience until...
New Lead Generation Tools on FB & IG

New Lead Generation Tools on FB & IG

Facebook & Instagram are introducing a slew of free and paid business tools that will help businesses find new customers and better connect with them. From requesting quotes on Messenger to lead generation on Instagram, find out how you can utilise these tools for...
Live Shopping – The Next Big Thing

Live Shopping – The Next Big Thing

If you’re looking to sell your products via live shopping, this is for you! Live shopping is becoming increasingly popular thanks to the real-time interactions between brands and viewers. More than half of Gen Zers (55%) and Millennials (62%) shared that they would...
The Meme Generator we’ve been waiting for

The Meme Generator we’ve been waiting for

Whale is the latest meme generator app from Facebook. In a response to its decline of younger users, the social media behemoth hopes this app – which is currently only available on the App Store – can win the hearts of millennials again. At present,...
New Facebook feature – polls with gif support

New Facebook feature – polls with gif support

With the new poll feature that Facebook has rolled out for both users and brands, you can now create polls to survey your community. Instead of just text, you can have a photos or gifs as the poll options. Can’t decide what your next contest prize should be?...
Facebook acquires TBH

Facebook acquires TBH

Facebook has just bought over an app that launched in August. TBH which allows you to give anonymous positive feedback to friends is popular among teens. It has over 5 million downloads since launch.   With its user base aging fast, Facebook is looking for ways...