This brand new audio based app is like the high society of social media due to its invite-only policy. The content is audio-based but not saved – think of it as a live speaking event. It’s still in its early days, but one way brands can use the platform is to...
As of June 31st, Facebook Analytics will be long gone. Instead, Facebook is encouraging advertisers and marketers to use other tools available such as Business Suite, Ad Manager and Events Manager. Good news is third party reporting tools that we use for reporting...
Facebook recently shared findings from a global survey on emerging trends. Some of the key trends show that customers are more willing to pay to save time and they are looking for technology that enables meaningful digital gatherings. Read on to find out how to...
Our partnership with IM Talent will focus on IMDA’s Human Capital Cluster initiatives and programmes across Singapore! Through social media content development and management, we’ll be bringing interesting insights on reskilling and upskilling for the InfoComm...
In this digital age, connecting with your colleagues on LinkedIn is the new “drinks after work”. Thanks to the brand new ”My Company” tab, organisations can now share relevant posts via the “Recommend” and “Content Suggestions” sections to increase internal engagement...
Even Houdini wouldn’t have seen magic like this. Soon users will be able to send messages that disappear automatically as soon as they’re seen and you leave the chat. The catch, you can only use it on people you’re connected with. Plus, if someone takes a screenshot,...
Soon,you’ll be able to search on Instagram using keywords as well! Even if the post isn’t tagged under these keywords, IG will use a number of factors such as type of content and captions etc. to surface relevant results. Copywriters, take note or click here to find...
Abolishing their long standing 20% text in image rule, Facebook is changing the game for advertisers. With this update, Facebook will no longer penalise ads with captions that take up more than 20% of the image. Read all about it here.
We have a new member to welcome to the One9ninety family, Ministry of Transport, Singapore! The contract covers social media strategy, content creation and media buy. We’re excited to embark on this journey with MOT. “After winning CAAS last month, the...
We’re often challenged with making serious conversations like personal data protection palatable for the ‘man on the street’. Enter ‘Cards Against Personal Data No-Nos’. Its quirky nature allowed us to present it in an unintimidating yet humorous manner –...
From conversations to conversions, this ad format is largely based on engagement. It serves content to your prospects depending on where they are in their journey to doing business with you. Read all about it here!
Thanks to the new normal, the messaging platform has rolled out interesting ways for customers and businesses to connect. Namely, QR codes, catalogues and sticker packs. Get the full scoop here!
What is it you ask? It’s basically TikTok but on Instagram. As more countries are threatening to ban the popular app, Facebook has deviced a plan to take over. Instagram is planning to roll this out to 50 countries first by early August. Read all about it...
In addition to the already existing ‘Why this ad’, Google will now tell you more about the ads that are served to you. Progressively, they’ll also include additional disclosures and introduce controls. Want to know more? Click here.
We are excited to welcome our newest client, Civil Aviation Authority of Singapore (CAAS). The contract covers social media strategy, content creation and media buy. We are certainly looking forward to jet setting on this new adventure. Find out more here.
Consumers are at the forefront of everything that we do. As brands, how do we ensure that we put them first and let them enjoy a great mobile experience? Watch as Marvin Chow, VP of Consumer Apps Marketing at Google, talks about how Google balances data with empathy...
