Founded in Singapore in 2008, One9ninety is a full service social media agency with the mission to market brands on the social web using technology, data, word of mouth, creativity and community. From social strategy to daily content and campaign execution, our dedicated team have partnered with over 60 of the most reputable brands and customers across Asia Pacific. We deliver services in Singapore, Malaysia, Indonesia, India, Philippines, Hong Kong and Taiwan. We work with local partners in Thailand, China, Japan and Korea.
We market brands on the social web.
We recommend, develop and execute social and digital media strategies.
We focus on business objectives to deliver brand equity, sales and loyalty.
We deal with massive amounts of data.
We use quite a bit of technology.
We love online social and community dynamics.
We praise authentic word of mouth.
We develop innovative web, Facebook and mobile applications.
We get quite serious on social CRM and Social commerce.
We have a real thing for participation.
It's the 1% rule! Out of 100 people online only ONE creates original content, 9 edit it and NINETY are influenced by it. We track, identify and engage with the ONE % online creators and the 9 % fast followers to influence the perception and purchasing decisions of the NINETY % mass audience.
“One9ninety have been developing & executing the digital strategy for Playboy Fragrances Asia since 2013. We were happy to renew our contract with One9ninety as we particularly value their strategy & planning, the quality of the account team and the creativity of their output. Another strong point is their ability to understand and support our local markets; they have done a particularly good job in Indonesia where the brand is gaining substantial market shares. A solid Team I am happy to recommend!”Christelle Simeon Regional Marketing Director Asia Coty Beauty
“Microsoft needed a solid agency partner with local team presence to manage its 7 social media channels in Singapore on Facebook, Twitter and Instagram. One9ninety were chosen to deliver content creation, curation and crowdsourcing, post tagging, scheduling, performance analysis and optimisation, using Sprinklr.
Microsoft renewed the contract with One9ninety for a 2nd year running after they met strict KPIs. I was also impressed with their ability to quickly learn and adapt to the Microsoft universe. I forcefully recommend One9ninety for their professionalism, reliability and intrinsic knowledge of social media marketing.”Aude Breteau Central Marketing Organisation and Philanthropies lead – Microsoft Singapore
“The Friso community is in safe hands with One9ninety! The team is very resourceful, creative, responsive and the activation campaigns they recommend meet our objectives. Parents are a very challenging audience and One9ninety always find great ideas to engage with them while achieving our business goals.”Michelle Ang Marketing Manager, FrieslandCampina
I have appreciated their professionalism, reactivity and cost effective proposal to run our social marketing plan. Without compromising on quality, they have activated and managed to grow our Volvo’s community with efficacy. More to come!”Yiling Chow Regional Marketing Manager at VOLVO
“One9ninety brought new level of critical thinking and discipline around Yahoo’s social media strategy. They delivered regional social media strategy & toolkit during Yahoo INSEA social summit which was very well received internally. The team also helped bring creativity and drive performance across editorial calendar, digital campaigns & influencer activation to support Yahoo products and brand on the social web. They also helped optimize our paid social media efforts. We renewed our partnership for the 3rd year running with One9ninety. I would highly recommend this team to anyone looking to cut through the social clutter to grow their brand and business.”Nitin Mathur Senior Director Marketing - APAC & Head of Media, INSEA
“One9ninety started IKEA Singapore and Malaysia on the social web. They demonstrated a great understanding of our brand values and quickly seized on the opportunities to grow our community from zero to 300,000 fans in year 1. They exceeded our KPIs and we all had good fun in the process. Great team and great results! ”Irene Lau Regional Marketing Manager at IKEA
“The One9ninety Team has been managing our influencer marketing program for over 2 years. Their approach to authentic word of mouth is unique and efficient. I think that being a pioneer of the industry gives them better knowledge and understanding of the influencer community. The events they run for us amplify our online share of voice, this is really great, fun and efficient all at once!”Jesse Leon Senior Manager Digital Media, Singapore Turf Club
“The people at One9ninety are real social media experts. One of the campaigns they managed for us in South East Asia was in support of LG Windows and Optimus phones launches. The smart and very social mechanics they recommended delivered a massive amount of User Generated Content. The best part is that this UGC was seen more than 30 million times within 3 months, creating substantial earned media value for LG. One9ninety also delivered great creative photo and video assets and orchestrated 3 much appreciated influencer events. A solid team I am happy to recommend! “Mr. Cheolwoong Cho Department Head of Mobile Communication, PT's. LG Electronics Indonesia, LG
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