Here are the most important social media metrics and why you should care

If your main objective of using social media is to make sales or collect leads, these are the metrics that really matter: Click-through rate Bounce rate and Social media shares. Find out why these social media metrics are important for you in achieving a positive ROI here. Image via

Facebook Promises Reduced Clickbait in News Feed

Facebook is making an update to News Feed ranking to further reduce clickbait headlines in the coming weeks. With this update, users will see fewer clickbait stories and more of the stories they want to see higher up their feeds. More here: Image via