24 Predictions for Social Media & Social Media Marketing in 2017


It’s the end of the year and this means New Year’s resolutions and prediction posts. What will happen to Snapchat? Will Instagram overtake Snapchat in 2017? Will Twitter continue to be relevant?

Read SocialMediaToday’s Andrew’s Hutchinson social media predictions for 2017 here.


Image via whatsthebigdata.com

Instagram Adds Stickers and Hands-free Recording to Stories!


Instagram has recently unveiled a new update for Stories where they have added “a special set of 12 holiday stickers available for the new few weeks”, in addition to the existing emoji options and a one-touch hands-free video mode.

“Whether you’re frosting a cake, or showing off a new product in action, there’s no need to press and hold,” says Instagram.

Read more here.




Will Instagram Stories lead to the demise of Snapchat? Early data has shown that Snapchat remains the most popular social media app among teenagers, despite the introduction of Instagram Stories in August. Read more here.

rip-snapchatImage via socialmediatoday.com

Say goodbye to disappearing moments


Introducing Snapchat Memories!

You can now save and re-post Snaps and Stories on Snapchat. Save, search using keywords, replay or re-share old photos and videos. It is now the default in-app place where Snaps are saved to, as compared to your Camera Roll.

This update changes the here-today-gone-tomorrow appeal that the app’s core feature is built upon. Keep an eye out to Memories by swiping up on your Snapchat camera screen.

More info here: http://snapchat-blog.com/post/146998839575/introducing-memories

Facebook Messenger takes on Snapchat with ‘disappearing’ messages


The new feature on Facebook Messenger aptly called “Secret Conversations” to control the length of visibility of the message using the new “timer” option. The new feature is to be rolled out across Facebook by September.

Discover what encrypted messages mean here.

secret_conversation_images-xlarge_trans++XgofTdThkRYcgDFKgriviuRgZ45mE0V-JJlUEoHoWLMImage credit: Telegraph.co.uk