8 Reasons Why Your Social Media Campaign Is Not Working


Over one third of the world’s population uses at least one social media platform, which explains why marketers are relying so heavily on social media. But just because some find success on social media, doesn’t mean that success is guaranteed. It is important to learn and avoid common mistakes that can cause your social media campaigns to fail. Find out why your social media campaign is failing in the article here.

Image via CB Insights

The latest visual trends can ensure your content is always relevant and compelling


We all know how important using the right visuals are in social media marketing. After all, image posts on Facebook sees 2.3x more engagement that other post types and Tweets with photos get 313% more engagement. To ensure your content is constantly compelling and attention-grabbing, you need to know about the latest visual trends.

Shutterstock highlights visual content trends in their annual report here.

2017-02-02_18-00-29Image via Shutterstock



Will Instagram Stories lead to the demise of Snapchat? Early data has shown that Snapchat remains the most popular social media app among teenagers, despite the introduction of Instagram Stories in August. Read more here.

rip-snapchatImage via socialmediatoday.com

4 Ways to Incorporate Instagram Stories into your Social Marketing Efforts


Instagram Stories allow brands to further engage with followers, increase content visibility and promote brand presence on the platform. Find out how you can leverage Instagram Stories in your social media strategy here!

Image via socialmediatoday.com

How Facebook News Feed Works


Want to know how you can get your content to be seen by more people? Find out how and what Facebook chooses to show in a typical user’s news feed. Read more here.

how-news-feed-worksImage via Techcrunch.com