Social Customer Service is the New Marketing


According to a new study conducted by Twitter, responding to customer tweets boosts customer willingness to spend with the business. The fastest responses generate the greatest revenue impact – for example, when airline responded to a customer’s Tweet in less than six minutes, the customer was willing to pay almost USD$20 more for that airline in the future! 

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New Study Looks at What Makes People Unfollow Brands on Social


Have you ever wondered what your customers really want on social media and what turns them off? A recent study shows that respondents indicated that the most annoying thing brands do on social is posting too many promotions. Read more here.

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How to Win New Followers & Customers with your Responses on Instagram


Most brands do not engage in conversations on Instagram. Which is odd when you think about it, as a vast majority of businesses can’t afford to ignore comments on Facebook or customer complaints on Twitter. So why would brands disregard Instagram comments altogether?

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Find out how you can win new followers and customers with your responses on Instagram here.

Instagram to Replace Photo Map Option with New Light Level Detection Tool


Given that maps and location services have always played a significant role in the development of Instagram, the company has confirmed that they are removing the photo maps option from the app. They will be replacing it with a new feature that helps to optimise your camera settings at variable light levels.

Read more here.

Say goodbye to disappearing moments


Introducing Snapchat Memories!

You can now save and re-post Snaps and Stories on Snapchat. Save, search using keywords, replay or re-share old photos and videos. It is now the default in-app place where Snaps are saved to, as compared to your Camera Roll.

This update changes the here-today-gone-tomorrow appeal that the app’s core feature is built upon. Keep an eye out to Memories by swiping up on your Snapchat camera screen.

More info here: