October 23, 2013 One9Ninety wins new regional business with Playboy Fragrances and renewal of Volvo Cars
Playboy Fragrances Asia
Playboy Fragrances, managed by COTY ASIA, has appointed One9Ninety as its AOR to develop a digital and social strategy across SEA and North Asia. Launching Nov 13, the 360° digital plan includes media buy, Facebook activation (content, creative campaigns, applications) and an innovative gamified social networking mobile application. The programme aims at offering ‘retailtainment’ to Playboy Fragrances’ 18 to 25-target audience and an always-on social CRM tool to the brand managers.
Quote from Christelle Simeon – Regional Marketing Director of COTY ASIA
“One9Ninety’s digital strategy for Playboy Fragrances best understood the specific needs of a global brand managed by a regional marketing team and marketed in multi-faceted local markets and retailers. The Facebook and mobile solutions we chose match the Social Local Mobile (SoLoMo) and always-on digital platform we have been looking for. The simple dashboard access offered by the One9Ninety platform solution should equip our local markets to drive future campaigns, engagement, sales and loyalty”
Quote from Laurent Verrier CEO of One9Ninety
“Renewing Volvo Cars is as fulfilling as winning new regional business with such brand as Playboy Fragrances. I am also particularly excited by the combination of expertise, the seniority and energy Suba, Christophe, Charles and Xinyi bring to the party. New talents, large brands placing and renewing their trust in One9Ninety to deliver regional strategies not only give us added scale, but extra motivation and confidence to push forth innovative and effective social, mobile and digital solutions”