Making The Most Of Social Media, Even When It’s Not Driving Sales

Marketing Tips, Tactics for Top Social Media Networks

Image: Marketing Land

Not getting the most of your social media presence? A lot of businesses have yet to unlock the formula of converting their social media investment to actual purchases. But there are a lot of features that can help you with that.

For example, Facebook Ads gives marketers the opportunity to match their product and services to Facebook data to yield more targeted and relevant messages to the right people.

Discover more tips to make the most of your social presence here.

How to Get Started on the Most Popular Social Media Networks


Planning to start your business’ social media presence? Most people would think that having presence in every social media channel available is the most effective way. The truth is, it’s not always effective especially for small businesses. You can focus on the best platforms applicable to your business, learn how you can optimise your presence there and create great results.

Facebook and Twitter give you the opportunity to have meaningful conversations with your customers. Pinterest lets you inspire and educate your customers on new skills, products or projects while Instagram is a way for you to share more of your business perspective.

To discover more tips on posting on different social media platforms, read more here.

Twitter Introduces Two New Customer Service Tools


Twitter announces new tools to help connect businesses and customers better: Direct Messages (DM) and Customer Feedback. DMs aren’t new, but businesses can now add a link on their Tweets that allows their customers to send the business a Direct Message easily and quickly.

Read more about Twitter’s new customer service tools here.


Instagram Now Offers 60-Second Video Ads


Instagram continues to develop as 60-second video ads invades the service. It’s a big game-changer to marketers on Instagram as they are now able to convey their video’s message longer thus giving them the opportunity to add more information and call-to-action in their videos.

Learn more about Instagram’s 60-second Video Ads.


Instagram Now Has More Advertisers than Twitter


This February, Instagram claims that they have more than 200,000 active advertisers. After rolling out the new ad format that could contain links, the Facebook-owned service surpassed Twitter’s 130,000 active advertisers. It also helped that Facebook self-serve tools can now be used to buy ads on Instagram.

Find out more about the news here.

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