21 MARCH 2013, SINGAPORE – One9Ninety received the Silver award for Best Social app at the inaugural Mob-Ex Awards 2013, held at Four Seasons Hotel, Singapore.
The Mob-Ex Awards is Singapore’s first event to celebrate mobile marketing excellence – to recognise the crème de la crème across the mobile marketing ecosystem. More than 60 organisations were shortlisted across 22 categories, and entries were evaluated and judged by a panel of experienced marketers and mobile gurus.
Congratulations to the Team for their well-deserved victory at the Mob-Ex Awards Singapore! The award acknowledges the efficiency of the Facebook and Mobile application supporting the “Wats Christmas without Watsons” campaign. It proved successful for the brand with over 25,000 new fans acquired organically and incremental sales for the retailer during the critical sales of Christmas period.