October 23, 2013 One9Ninety wins new regional business  with Playboy Fragrances and renewal of Volvo Cars

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Playboy Fragrances Asia

Playboy Fragrances, managed by COTY ASIA, has appointed One9Ninety as its AOR to develop a digital and social strategy across SEA and North Asia. Launching Nov 13, the 360° digital plan includes media buy, Facebook activation (content, creative campaigns, applications) and an innovative gamified social networking mobile application. The programme aims at offering ‘retailtainment’ to Playboy Fragrances’ 18 to 25-target audience and an always-on social CRM tool to the brand managers.

Quote from Christelle Simeon – Regional Marketing Director of COTY ASIA

“One9Ninety’s digital strategy for Playboy Fragrances best understood the specific needs of a global brand managed by a regional marketing team and marketed in multi-faceted local markets and retailers. The Facebook and mobile solutions we chose match the Social Local Mobile (SoLoMo) and always-on digital platform we have been looking for. The simple dashboard access offered by the One9Ninety platform solution should equip our local markets to drive future campaigns, engagement, sales and loyalty”

Quote from Laurent Verrier CEO of One9Ninety

“Renewing Volvo Cars is as fulfilling as winning new regional business with such brand as Playboy Fragrances. I am also particularly excited by the combination of expertise, the seniority and energy Suba, Christophe, Charles and Xinyi bring to the party. New talents, large brands placing and renewing their trust in One9Ninety to deliver regional strategies not only give us added scale, but extra motivation and confidence to push forth innovative and effective social, mobile and digital solutions”

Recent Appointments

Full service social-media agency One9Ninety recently hired Suba Veilathurai as Account Director and Christophe Laguet as Strategy and Operations Director. Suba brings 15 years experience from senior management positions at Lycos, MTV/ Nickelodeon, SingTel (InSing) and more recently Club21 where she held the Global Digital Manager position. Christophe’s 15 years experience in digital marketing and project management was acquired at CanalWeb, Orange Telco, Eyeka. Chris supported e-commerce and digital operations for OSIM International, Diageo, and myfab.com while at agency Omnino. He joined One9Ninety from Leo Burnett where he was Senior Manager CRM Digital for SKII ASEAN. Two other recent additions to One9Ninety are Charles Crouspeyre who will lead the tech and development team and Xinyi Cai who will strengthen the account management Team.
Campaign Asia Article One9Ninety Volvo: Playboy win 25th Oct 13