Value of Influencer Marketing



Twitter has revealed new data on how influencers are a close second to friends on impacting user trust and purchasing decisions:

  • 49% of respondents relies on influencers for product recommendation, while 56% relies from Tweets from their friends
  • Those exposed to the combination of brand and influencer Tweets had a 5.2x increase in purchase intent compared to the 2.7x lift from those who are exposed to brand Tweets only.
  • 1/3 of Millennial users (aged 13 to 24) report following Vine creators on Twitter

With this data, influencer marketing is proving to be very valuable for brands looking for ways to effectively communicate their brand message.

Read more here.

Making The Most Of Social Media, Even When It’s Not Driving Sales

Marketing Tips, Tactics for Top Social Media Networks

Image: Marketing Land

Not getting the most of your social media presence? A lot of businesses have yet to unlock the formula of converting their social media investment to actual purchases. But there are a lot of features that can help you with that.

For example, Facebook Ads gives marketers the opportunity to match their product and services to Facebook data to yield more targeted and relevant messages to the right people.

Discover more tips to make the most of your social presence here.