Facebook Updates Video Metrics in Page Insights

New Video Metrics

New Video Metrics | Image: Facebook

Do you love publishing your online video content on Facebook? Good news! Facebook’s new redesigned video metrics interface now allows publishers to access key video metrics to thoroughly assess and improve their video strategies.

With the updated interface, publishers can now get the information of the following: [1] total minutes of watch time spent on the video, [2] video reach, [3] video impressions, [4] the number of times the video was viewed up to 10 seconds and [5] average percent completion.

Read more about Facebook’s new video metrics here.

How to Get Started on the Most Popular Social Media Networks


Planning to start your business’ social media presence? Most people would think that having presence in every social media channel available is the most effective way. The truth is, it’s not always effective especially for small businesses. You can focus on the best platforms applicable to your business, learn how you can optimise your presence there and create great results.

Facebook and Twitter give you the opportunity to have meaningful conversations with your customers. Pinterest lets you inspire and educate your customers on new skills, products or projects while Instagram is a way for you to share more of your business perspective.

To discover more tips on posting on different social media platforms, read more here.

Facebook Plans to put Ads Inside Messenger



A report says Facebook Messenger ads are rolling out in the next couple of months. The report says the leaked document states that the ads are planned to appear only inside message threads of businesses, giving new opportunities in ad targeting.

Learn more about the news here.

Facebook Rolling Out Immersive ‘Canvas’ Ad Option to All Advertisers


Facebook’s ad product “Canvas” is now available for all advertisers. Canvas ads are mini-websites built within Facebook. So once a Canvas ad is clicked, the ad expands to a full-screen. Facebook is slowly rolling this out to all advertisers. As of today, not all ad accounts have this option yet.

Facebook Rolling Out Immersive ‘Canvas’ Ad Option to All Advertisers | Social Media Today

Find out more about Facebook Canvas Ads.

Facebook Reactions Launches Globally


FBreactionsAfter testing “Reactions” in October, Facebook finally rolls out the feature globally. Facebook Reactions enable users to express their emotions beyond the Like button. Hovering over the Like button on your desktop or holding it down on mobile allow users to choose between Like, Love, Haha, Wow, Sad and Angry. How will this affect brands?

Will Facebook’s New ‘Reactions’ be Good for Marketers? Read more about Facebook Reactions here.

Will Facebook’s New ‘Reactions’ be Good for Marketers? | Social Media Today