Facebook’s ad product “Canvas” is now available for all advertisers. Canvas ads are mini-websites built within Facebook. So once a Canvas ad is clicked, the ad expands to a full-screen. Facebook is slowly rolling this out to all advertisers. As of today, not all ad accounts have this option yet.

Facebook Rolling Out Immersive ‘Canvas’ Ad Option to All Advertisers | Social Media Today

Find out more about Facebook Canvas Ads.