Yahoo! – Celebrity Awards

Date of completion: July 31, 2014

Link: http://www.facebook.com/yahoophilippines

Description: Social sharing campaign

OBJECTIVE

Drive traffic and votes to the Yahoo Celebrity Awards website.

CAMPAIGN

A social sharing app, available on Yahoo Philippines Facebook page, where fans of celebrities can find assets (photos, videos, dedicated design) related to their favorite celebrity, share it through their social channels (blog, Facebook, Twitter, Tumblr and email) and invite their friends to vote.
Participants can increase their chances to win a VIP package for the event by increasing their visits to the website.


RESULTS

1.14M  Clicks to website

270K  Requests sent

18K  Participants

More screenshots:
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