Date of completion: July 31, 2014
Description: Social sharing campaign
Drive traffic and votes to the Yahoo Celebrity Awards website.
A social sharing app, available on Yahoo Philippines Facebook page, where fans of celebrities can find assets (photos, videos, dedicated design) related to their favorite celebrity, share it through their social channels (blog, Facebook, Twitter, Tumblr and email) and invite their friends to vote.
Participants can increase their chances to win a VIP package for the event by increasing their visits to the website.
1.14M Clicks to website
270K Requests sent