Vichy

Date of completion: December 23, 2010

Link: https://www.facebook.com/vichysingapore

Description:

Recommend an online marketing strategy & execution to support Vichy’s marketing presence on the social web and support Normaderm sales.


OBJECTIVES

How One9Ninety increased sales by 50% through social

Profile & recommend 10 efluencers to Vichy to run a ‘Zero Imperfection Challenge’ via a Facebook Diary app.  Create a brand page on Facebook for Vichy Singapore.  Organise and coordinate a physical workshop to facilitate sampling and trial with 10 efluencers. Buy Facebook media.


• Invite 10 efluencers to help a loved one improve her skin condition over 2 weeks


• Conceive & develop a Facebook application that supports both photo & video uploads and allows Community to vote, comment and  like the challengers uploads


• Connect the registered application to Facebook on a dedicated tab that was set as the default landing tab throughout the campaign period


• Cross-links to the application and the Fanpage were implemented together with the viral elements of sharing, liking, commenting and inviting friends to participate and vote for this challenge


• Efluencers word of mouth, attractive prizes as well as a simple call to action Facebook ad also supported the campaign


RESULTS

IWOM

40 Total no. of sites seeded with efluencers brand related posts

195 Authentic brand related posts generated

52,000+ Total e-fluencers’ Facebook fans, tweeter followers, YouTube, subscribers & unique blog visitors exposed to brand posts

900,000+ Total posts views

FACEBOOK (Campaign Duration: 18th Oct -24th Nov 2010)

2,200 New fans organically acquired

25,500+ Total votes garnered

SALES

50% Sales increase in Q4 2010

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