Playboy

Date of completion: December 16, 2012

Link: http://www.facebook.com/PlayboyFragrancesSingapore

Description: Social Media Campaign

OBJECTIVES

Playboy Top Model Search 2012 was held online from 15th Nov to 16th Dec 2012. Users simply have to upload their photo onto the Facebook application. Approved entries will be displayed on the application which can be viewed by both participants and non-participants. No voting was needed, finalists were hand-picked by a panel of judges.


RESULTS

931     Total no. of new fans over campaign period

58,548    Total no. of users reached (unique daily)

56,449      Viral reach

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