Date of completion: April 30, 2014
Description: Social mobile network across 3 markets: ID, MY, TW
Create the Playboy Fragrances digital platform across the region and build their social community.
A branded vertical-social-mobile network. Main features:
- Invite friends
- Connect (chat, newsfeed, event calendar)
- Play, score points and win prizes with challenges
- i-Coupon, redemption and rewards
- Social Commerce
- Check-in, QR-Code scan
Available on iOS and Android.
RESULTS (March '15)
18K Active users
60% Engagement rate