Playboy Academy

Date of completion: April 30, 2014

Link: http://www.playboy-academy.com/en

Description: Social mobile network across 3 markets: ID, MY, TW

OBJECTIVE
Create the Playboy Fragrances digital platform across the region and build their social community.

SOLUTION
A branded vertical-social-mobile network. Main features:


  • Invite friends

  • Connect (chat, newsfeed, event calendar)

  • Play, score points and win prizes with challenges

  • i-Coupon, redemption and rewards

  • Social Commerce

  • Check-in, QR-Code scan


Available on iOS and Android.

RESULTS (March '15)

30K    Downloads

18K    Active users

60%    Engagement rate

 

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