IKEA

Date of completion: October 9, 2012

Link: http://www.facebook.com/IKEASingapore

Description: Facebook application

OBJECTIVES


  • Promote and support the launch of the new IKEA catalogue

  • Encourage catalogue browsing

  • Generate engagement and grow IKEA Facebook community (Singapore & Malaysia)


SOLUTION

Leverage a popular Facebook feature and enable people to tag themselves on their favorite furniture available in the room highlighted every week 3 times per day. Fans can come back everyday to tag their name and stand a chance to win the furniture.

RESULTS


125K  Fans acquired

293K  Story impressions

11K  Monthly active users

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