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If you’re not on Instagram yet, you’re probably living under a rock. Brands are quickly jumping onto the Instagram bandwagon to post visually appealing and carefully posed photographs, enticing their followers to indulge in their products and aspire to live the branded lifestyle. A big trend in branding on Instagram is hosting Instagram contests. This is almost a sure-win way to gain double-taps, comments and new followers. Just make sure you’ve got the finer details in place, because, well … remember McDonald’s Instagram slip during the World Cup?

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Salesforce Canada comes up with an easy-to-understand infographic (we love infographics like how we love Instagram) to perfect your Instagram marketing strategy, making sure your Instagram profile is going to the right places, and being seen by the right people.

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Source: AdweekSalesforce Canada