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Now it’s easier to discover new relevant Stories on the Explore screen on Instagram! Stories will be displayed along the top of your Instagram Explore feed and the content shown will highlight “the most interesting stories from across Instagram’s vast global community and are personalised to your interests.”

Most importantly, the Stories shown will be from users you don’t already follow! For a brand, this means brand discovery for you to new users. Read more here.

instagram-storiesImage via Instagram.com