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While many brands have hopped on the influencer marketing bandwagon, a majority do not know how to go around it. The most common mistake brands make when they recruit influencers is thinking influencers will magically grow their business. They forget influencers are people who have built a relationship with their followers and most often, would share their genuine experiences on their social platforms.

How do you avoid making this mistake? Read more about it here.

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Image credit: Gartner.com