Influencer networking is already the new big thing


Influencers are all the rage in digital sphere right now.
Whether it’s on blogs, Instagram or Facebook, you’re bound to have come across influencers talking about the latest products and the newest gadgets.
Brands have seen the positive impact of engaging with influencers, and some of the biggest brands have jumped on the bandwagon.
Influencer marketing has reached new heights in Southeast Asia, with a spike in influencer marketing agencies being set up to supply to the demand.

One9Ninety is one of the pioneering agencies of influencer marketing in Singapore. Earlier this year, we created the #DoYourY campaign for Yahoo Southeast Asia. Bringing together influencers from all across the region, we showed how everyday people can create content that will reach out to millions.

Read more about it from Campaign Asia-Pacific here.

Campaign Article on Influencer Network Agencies 15-06-15


Be Visually Perfect with Branded Instagram Contests


If you’re not on Instagram yet, you’re probably living under a rock. Brands are quickly jumping onto the Instagram bandwagon to post visually appealing and carefully posed photographs, enticing their followers to indulge in their products and aspire to live the branded lifestyle. A big trend in branding on Instagram is hosting Instagram contests. This is almost a sure-win way to gain double-taps, comments and new followers. Just make sure you’ve got the finer details in place, because, well … remember McDonald’s Instagram slip during the World Cup?




Salesforce Canada comes up with an easy-to-understand infographic (we love infographics like how we love Instagram) to perfect your Instagram marketing strategy, making sure your Instagram profile is going to the right places, and being seen by the right people.



Source: AdweekSalesforce Canada

Ring in the Social Festive Cheer


We all know for a fact that the weeks leading up to Christmas is the busiest times for retailers. What might be less obvious is that the busiest online content posting period starts early in September, and online sales drop a week before Christmas. It can be tricky to find the exact time to start leveling up the brand’s content. Do it too early and the audience may get bored by Christmas, do it too late and they might already have become loyal fans of other brands.

To heighten sales during the festive season, more and more brands are building campaigns and promoting discounts, and it is not hard to see why. 52% of social media marketers found customers via Facebook, and 65% of festive shoppers will look to social media for ideas and influence.  Let your social media pages live and breathe Christmas once December starts to make sure the audience is well aware of your presence, and have you in mind during their Christmas shopping.

Mr Youth has created a cheery infographic of how social media helps brands flourish through the festive season.



Source: FabricDigital Buzz BlogSocial Bakers

It takes all kinds to make the (digital) world go round


Plenty of studies have revealed the different personalities you encounter on social media. Don’t be fooled, people you know in real life might take on extremely different personalities online. What prevailed from these studies are the extremes of traits, such as the informers and the lurkers.


Many a times, it is difficult to differentiate one personality from the other, especially from looking at just the persona’s profile. Queue the social media agency!

At One9Ninety, we pride ourselves in identifying the social media influencers that make the difference to whether a brand’s social media presence sink or swim. As we all know it, it is much easier to trust consumer recommendations than brand advertisements. A whopping 78% of consumers rather make purchase decisions based on recommendations than to have seen in an advertisement. So, we look out for the obsessed and the informers on social media. Those who are trusted and liked by their large following, who post valuable and original content regularly, and we let them speak for the brands. They generally rank highly in all the aspects of the “Big Five”: Neuroticism, Extraversion, Openness, Agreeableness and Conscientiousness.

Using digital tools and expertise in identifying these influencers, we connect them to brands that they mirror to build valuable and beneficial relationships.