Influencers are all the rage in digital sphere right now.
Whether it’s on blogs, Instagram or Facebook, you’re bound to have come across influencers talking about the latest products and the newest gadgets.
Brands have seen the positive impact of engaging with influencers, and some of the biggest brands have jumped on the bandwagon.
Influencer marketing has reached new heights in Southeast Asia, with a spike in influencer marketing agencies being set up to supply to the demand.
One9Ninety is one of the pioneering agencies of influencer marketing in Singapore. Earlier this year, we created the #DoYourY campaign for Yahoo Southeast Asia. Bringing together influencers from all across the region, we showed how everyday people can create content that will reach out to millions.
Read more about it from Campaign Asia-Pacific here.