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Opinion Leader

Opinion Leader 7 - Sarah Chaudhry

by admin

sarah

Name: Sarah Chaudhry

Blog name: http://www.facesbysarah.com

Stats: Blog traffic - over 7000 monthly, Facebook Fan Page fans - over 3000

1. When did you start blogging?

I started off basic blogging at a young age, but started to focus more into Beauty blogging when I became a professional makeup artist, in 2006. 

2. Why? 

Blogging not only gave me an opportunity to share my portfolio and experiences with my readers, but also enabled me to share my thoughts and reviews on beauty products with everyone else. 

3. Describe your blog in one sentence.

A one stop resource for Makeup Fanatics 

4. Who are your readers?

I found out I have a mixed viewership of both male AND female, but mostly female! But what I love about them is that they range from young teenagers who love to experiment with colours to matured ladies who seek advice on classy looks. 

5. Favourite beauty / skincare brands?

I don’t favour any particular brand. I love experimenting with a variety of brands, colours, textures! 

6. Most popular blog posts?

Most probably the ones where I post looks I created that compromise of bold colours, because that’s my forte. I love playing with strong colours!  

7. How often do you blog?

Couple of times per week 

8. What is your vision for your blog?

I wish for it to not only be a beauty blog, but also one where they can come to seek advice, and share their thoughts on products as well.  

9. Why do you think more companies are targeting bloggers to market their products? 

Well lets face it, these days, everyone is on the internet! So the best resource for advertising, is definitely the internet.  

10. Complete this sentence, companies who ignore social media… 

Are probably trying to be different. To each his own.

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Opinion Leader 6 - Blogger, Miss Glitzy

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miss glitzy

miss glitzy

 

Name: Miss Glitzy

Age: 27

Blog name: http://glitzy.wordpress.com (Miss Glitzy’s Monologue)

Stats: First runner-up for Samsung Blog Contest, blog traffic - more than 15,000 monthly

1. When did you start blogging?

I have been blogging for about 9 years but my previous blogs were personal journals. Miss Glitzy’s Monologue was started in April 2009. 

2. Why?

My blog is an outlet for my creativity and I hope to connect with more like-minded people.

3. Describe your blog in one sentence.

Miss Glitzy’s Monologue is a lifestyle blog targeting women who enjoy quality and wholesome living.

4. Who are your readers?

My readers are mostly female PMEBs who have the spending power and make their own purchase decision. More than 50% of my readers are from Singapore, 20% from US, 10% from the UK and the rest well distributed around the world. 

5. Favourite beauty / skincare brands?

No specific favourites but these are the brands that I use regularly: SKII, Clinique, Lancome, Jane, NYX

6. Most popular blog posts?

Hairstyling, Beauty reviews, Fashion scoops and outfit posts.

7. How often do you blog?

I maintain 3-5 posts per week.

8. What is your vision for your blog?

I hope that Miss Glitzy’s Monologue would become a must-read blog for women aged 21 and above. It’s above loving yourself, embracing life and enjoying quality living.

9. Why do you think more companies are targeting bloggers to market their products?

Because it is a cheaper and more effective way than advertising on mainstream media. The younger generation spends most of the time on the internet so the best way is to drive the advertising message to them directly.

10. Complete this sentence, companies who ignore social media…

Will embrace it eventually.

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Opinion Leader 5 - Blogger & YouTube Star Wiwit Anggun

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Wiwit Anggun

Wiwit Anggun

 

Name: Wiwit Abdullah aka Wiwit Anggun

Age: 19 years old (a few more days before I turn 20 yrs old)

Blog Name: http://voluptuouspinksexyblackbywiwitanggun.blogspot.com

Stats: Total subscribers on YouTube: 1,292

1. When did you start blogging?

I first started beauty blogging about 2 years ago.

2. Why?

People tend to think we bloggers “show off”.. The fact is we don’t! We share… I help & share my knowledge to people… I feel good doing so! Knowledge is not to be kept as a secret you see, it’s suppose to give other people a chance to let them know the things that they don’t know…

3. Describe your blog in one sentence.

Beauty tutorials, products review, updates & a “sprinkle” of fashion… haha!

4. Who are your readers?

Females Singaporean & International readers…

5. Favourite beauty / skincare brands?

I’ve a lot of favourite beauty & skincare brands…I mix & match when I use them.. For now, MAC Cosmetics & Elizabeth Arden’s PREVAGE anti-anging day & night cream…

6. Most popular blog posts?

Makeup, makeup & more makeup…=)

7. How often do you blog?

Depends when I’m free… But I try to update on the date that wasn’t updated..

8. What is your vision for your blog?

To continue what I’m doing now for as long as I can & to have the latest updates on beauty products & etc…

9. Why do you think more companies are targeting bloggers to market their products?

Because we bloggers are REAL.. If the product is not good, we say it… And also, only bloggers have the time to blog & do review on their products… =)

10. Complete this sentence, companies who ignore social media…

Are stupid.. Because they didn’t notice what social media could bring to their company…

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Opinion Leader 3 - Blogger, Christy Chung

by admin

Christy Chung

Christy Chung

Name: Christy Chung

Age: early 30s
Stats: Monthly blog traffic - 8000
1. When did you start blogging?

June 2009

2. Why?

Being a beauty, skincare and trends enthusiast, I am often invited to launches and events. Anything that is IN will be on my agenda. I am always on the look out for the perfect product, especially products beneficial to my skin like anti-aging and hydration, beautiful limited edition collection and products that are fabulous and trendy. I would like to share my experience and reviews on the various new products launched on the market. I also love shopping and cannot resist good bargains so I decided to share the numerous finds I encounter and the fantastic promotions around, be it beauty, fashion, food, trends or technology to the community.

3. Describe your blog in one sentence.

“Beaute Runway ~ What’s IN Now, Its ALL Here “

4. Who are your readers?

Global readers, ladies mainly and ranges from PMEB to students and home makers in USA, UK/ Europe, Oceania, Asia Pacific and beyond and of course Singapore.

5. Favourite beauty / skincare brands?

Endless! Most brands have a few star products. Brands I use, in alphabetical order - Chanel, Clarins, Decleor, Dior, Dr. Hauschka, Elizabeth Arden, Estee Lauder, Givenchy, Guerlain, Ipsa, Jill Stuart, Jurlique, Kanebo, Kéraskin Esthetics,  Kiehl’s, Kose, L’Oréal , La Mer, La Prairie, Lancaster, Lancôme, Maybelline, Murad, Origins, Phytomer, Relvon, SK-II, Shiseido, Sisley, Shu Uemura, Stage, Stila, Yves St. Laurent and Zelens.

6. Most popular blog posts?

Beauty Promotions and Sales, New Product Launches & Reviews.

7. How often do you blog?

Almost everyday.

8. What is your vision for your blog?

Reaching a wider Community and sharing the latest trendy products on the market and beauty promotions with my readers through New Media.

9. Why do you think more companies are targeting bloggers to market their products?

Social Media. Its a fresh new approach to reaching consumers everywhere. The world is well connected, everyone is either on facebook, twitter, googlewave, my space, bebo etc and blogging/reading is in.  

10. Complete this sentence, companies who ignore social media… 

Will soon realise the opportunities lost and the growth that social media could bring to their companies.

 

 

 

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Opinion Leader 2 - Blogger & Forumer, Tiphanie Yu

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    Tiphanie Yu

    Tiphanie Yu

    Name: Tiphanie Yu

    Age: 28

    Blog name: http://sassyd0ll.livejournal.com

    Stats: Adminstrator of Cozycot forum, blog - over 4000 visits per month

    1. When did you start blogging?

    June 2009

    2. Why?
    To share my reviews on any beauty products and pampering services which I have tried/used, and events/workshops which I have attended.
    3. Describe your blog in one sentence.
    Reviews on every girl’s favourite things such as beauty products, freebies, food, shopping and more pampering stuff!
    4. Who are your readers?
    Girls who are into beauty products, samples and want to be pampered.
    5. Favourite beauty / skincare brands?
    There is no favourite brand for me, but so far I have been very confortable with products from Fancl, IPSA, L’Oreal, SKII, Laneige, Anna Sui, ZA, Etude House, Lancome, Chanel, Elizabeth Arden.
    6. Most popular blog posts?
    Probably skincare reviews with optimistic results.
    7. How often do you blog?
    At least once every 2 days.
    8. What is your vision for your blog?
    To have the latest updates on new beauty products.
    9. Why do you think more companies are targeting bloggers to market their products?
    Internet is a word-wide well known technology and almost every child in the new generation is into blogging. It is the easiest (and perhaps the cheapest) way to spread the words across is through bloggers!
    10. Complete this sentence, companies who ignore social media…
    Are going to be isolated by the analogue-digital world and will be caved under the mountains, wondering why.

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Opinion Leader 1 - YouTube star, Sara Kye

by admin

Name: Sara Kye

Age: 19 years old

Blog Name: Icyabstract Makeup.

Stats: Total subscribers on YouTube: 4,229

1. When did you start blogging?

I first started beauty blogging about 2 years ago. Although I have been blogging in general since I was 14.

2. Why?

I felt I wanted something more then just my youtube page. A blog also acts as an extension where I can be more detailed in writing if I missed anything out in the video. It also enables me to high quality photos that show the products off better.

3. Describe your blog in one sentence.

Beauty tutorials and reviews along with a dash of fashion to mix things up.

4. Who are your readers?

From statistics, I have an international readership though the majority of my readers are from Singapore. I believe that most of my readers are females who are interested in what I have to say about beauty-related topics. A rough gauge of the age group would be at 13-29 (from youtube statistics).

5. Favourite beauty / skincare brands?

I try not to label a specific brand as a favorite because though I might love it, I do not wish to be tied down with the word ‘favorite’ as it does sound like a commitment. I guess I can say I am interested in MAC and Revlon, beautywise. Skincare-wise I am still rather new to this market.

6. Most popular blog posts?

That would be the entry where I feature my Make-Up collection and Storage methods.

7. How often do you blog?

I try to blog as often as I can make time to. I can safely say that on average I blog about once every 3 days, sometimes I do blog multiple entries in a day; it really depends.

8. What is your vision for your blog?

My vision is simply to keep at doing this for as long as I can and hope people will continue to enjoy reading what I have to say.

9. Why do you think more companies are targeting bloggers to market their products?

I suppose it could be that bloggers have a better appeal to the audience, as they might be more relatable. Bloggers are not necessarily celebrities thus the audience find it easier to accept a blogger’s opinion as something truthful and honest as opposed to advertisements in a separate media e.g. television and radio. Since those are often scripted, the audience might not feel it is ‘real’ enough.

10. Complete this sentence, companies who ignore social media…

Do not see the potential this sector holds.

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