(* Source: One9Ninety *)
Shenjiaxi is one of the top efluencers on China’s Onlylady cosmetics website and was contacted for efluencer engagement and product sampling for Rimmel by One9Ninety. Shenjiaxi wrote 4 authentic reviews of Rimmel products. 3 months after the reviews were posted online, Shenjiaxi posted a follow-up blog, explaining how a print magazine had picked up on her popular blog and edited some of her posts into a print article.
Shenjiaxi’s review of Rimmel products were featured prominently in the article with pictures of the Volume Flash mascara and Trio Eyeshadow products reviewed by Shenjiaxi, as well as pictures of her eyes with Rimmel makeup on. The print article published by “New Life” magazine is titled: “Low-Priced Products Can Also Give Your Eyes An Astonishing Look”
The crossover into print media demonstrates the long-term, unexpected benefits of genuine engagement with consumers online.
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