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Opinion Leaders

Opinion Leader 7 - Sarah Chaudhry

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sarah

Name: Sarah Chaudhry

Blog name: http://www.facesbysarah.com

Stats: Blog traffic - over 7000 monthly, Facebook Fan Page fans - over 3000

1. When did you start blogging?

I started off basic blogging at a young age, but started to focus more into Beauty blogging when I became a professional makeup artist, in 2006. 

2. Why? 

Blogging not only gave me an opportunity to share my portfolio and experiences with my readers, but also enabled me to share my thoughts and reviews on beauty products with everyone else. 

3. Describe your blog in one sentence.

A one stop resource for Makeup Fanatics 

4. Who are your readers?

I found out I have a mixed viewership of both male AND female, but mostly female! But what I love about them is that they range from young teenagers who love to experiment with colours to matured ladies who seek advice on classy looks. 

5. Favourite beauty / skincare brands?

I don’t favour any particular brand. I love experimenting with a variety of brands, colours, textures! 

6. Most popular blog posts?

Most probably the ones where I post looks I created that compromise of bold colours, because that’s my forte. I love playing with strong colours!  

7. How often do you blog?

Couple of times per week 

8. What is your vision for your blog?

I wish for it to not only be a beauty blog, but also one where they can come to seek advice, and share their thoughts on products as well.  

9. Why do you think more companies are targeting bloggers to market their products? 

Well lets face it, these days, everyone is on the internet! So the best resource for advertising, is definitely the internet.  

10. Complete this sentence, companies who ignore social media… 

Are probably trying to be different. To each his own.

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Bloggers’ Party @ Choupinette

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bloggers party

To gain valuable insight into our efluencers, One9ninety held an intimate Bloggers
Party for 15 bloggers and forumers at Choupinette. At the networking session, these
 efluencers shared with us their preferences and we gained a better understanding of
their needs…all amidst yummy French pastries!

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Opinion Leader 6 - Blogger, Miss Glitzy

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miss glitzy

miss glitzy

 

Name: Miss Glitzy

Age: 27

Blog name: http://glitzy.wordpress.com (Miss Glitzy’s Monologue)

Stats: First runner-up for Samsung Blog Contest, blog traffic - more than 15,000 monthly

1. When did you start blogging?

I have been blogging for about 9 years but my previous blogs were personal journals. Miss Glitzy’s Monologue was started in April 2009. 

2. Why?

My blog is an outlet for my creativity and I hope to connect with more like-minded people.

3. Describe your blog in one sentence.

Miss Glitzy’s Monologue is a lifestyle blog targeting women who enjoy quality and wholesome living.

4. Who are your readers?

My readers are mostly female PMEBs who have the spending power and make their own purchase decision. More than 50% of my readers are from Singapore, 20% from US, 10% from the UK and the rest well distributed around the world. 

5. Favourite beauty / skincare brands?

No specific favourites but these are the brands that I use regularly: SKII, Clinique, Lancome, Jane, NYX

6. Most popular blog posts?

Hairstyling, Beauty reviews, Fashion scoops and outfit posts.

7. How often do you blog?

I maintain 3-5 posts per week.

8. What is your vision for your blog?

I hope that Miss Glitzy’s Monologue would become a must-read blog for women aged 21 and above. It’s above loving yourself, embracing life and enjoying quality living.

9. Why do you think more companies are targeting bloggers to market their products?

Because it is a cheaper and more effective way than advertising on mainstream media. The younger generation spends most of the time on the internet so the best way is to drive the advertising message to them directly.

10. Complete this sentence, companies who ignore social media…

Will embrace it eventually.

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Opinion Leader 5 - Blogger & YouTube Star Wiwit Anggun

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Wiwit Anggun

Wiwit Anggun

 

Name: Wiwit Abdullah aka Wiwit Anggun

Age: 19 years old (a few more days before I turn 20 yrs old)

Blog Name: http://voluptuouspinksexyblackbywiwitanggun.blogspot.com

Stats: Total subscribers on YouTube: 1,292

1. When did you start blogging?

I first started beauty blogging about 2 years ago.

2. Why?

People tend to think we bloggers “show off”.. The fact is we don’t! We share… I help & share my knowledge to people… I feel good doing so! Knowledge is not to be kept as a secret you see, it’s suppose to give other people a chance to let them know the things that they don’t know…

3. Describe your blog in one sentence.

Beauty tutorials, products review, updates & a “sprinkle” of fashion… haha!

4. Who are your readers?

Females Singaporean & International readers…

5. Favourite beauty / skincare brands?

I’ve a lot of favourite beauty & skincare brands…I mix & match when I use them.. For now, MAC Cosmetics & Elizabeth Arden’s PREVAGE anti-anging day & night cream…

6. Most popular blog posts?

Makeup, makeup & more makeup…=)

7. How often do you blog?

Depends when I’m free… But I try to update on the date that wasn’t updated..

8. What is your vision for your blog?

To continue what I’m doing now for as long as I can & to have the latest updates on beauty products & etc…

9. Why do you think more companies are targeting bloggers to market their products?

Because we bloggers are REAL.. If the product is not good, we say it… And also, only bloggers have the time to blog & do review on their products… =)

10. Complete this sentence, companies who ignore social media…

Are stupid.. Because they didn’t notice what social media could bring to their company…

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Opinion Leader 4 - Blogger & Forumer, Joyce September

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Joyce Yap

Joyce September

 Name: Joyce September

Age: Mid-20s 

Blog Name: 宅女 记 http://ateliergal.pixnet.net/blog

Stats: 7000 visits per month

1. When did you start blogging? 

I’ve been blogging since the year 2000 but switched to my current blog to a) improve on my Mandarin skills b) appeal to a wider audience. 

2. Why? 

I initially started out posting my daily life on the Net, and slowly progessing to voice out my opinions about the movies I’ve seen, books I’ve read, and recently branching out on the subject of beauty. 

3.  Describe your blog in one sentence. 

Chic, nerdy. 

4.  Who are your readers? 

According to analytics on my blog, I have readers from Singapore, Taiwan, United States, Hong Kong and many other random hits from France, Malaysia etc. I have made many other beauty enthusiasts who read up reviews before they go scouting for potential products.  

5. Favourite beauty / skincare brands? 

Lancome, Clinelle, Laneige, Elizabeth Arden, St. Ives, Revlon 

6. Most popular blog posts? 

Product, movie reviews, most recently video streaming on my pet, Milo. 

7. How often do you blog? 

I update 4-5 times a week. 

8. What is your vision for your blog? 

Reaching out to a wider range of readers, hoping to review more beauty products to ensure they get the most honest opinion before they make worthy purchases.  

9. Why do you think more companies are targeting bloggers to market their products? 

People these days turn to blogging to voice out their opinions on the daily things they see. Others also turn to blogs to find out if others share their same thoughts or to seek various opinions. Most bloggers have a loyal base of readers who turn to their blog to seek out potentials products to buy.  
 
Further more, advertising on TV, magazines etc are no longer the sole source to convince consumers to buy their products. They are more street-smart, seeking opinions first before deciding whether the product is worthy or not, especially when they have other concerns like skin compatibilty, the quality & value of the product. 

10.   Complete this sentence, companies who ignore social media… 

Do not see the inherently social medium that is the Internet. It is also a new, cost-efficient way to communicate with their target audience. Social media is fast becoming a priority, which is one of the cheapest, fastest and most effective ways to tap into the consumer pulse. 

People will always want to engage with one another online, and social media will be there in one form or another to accommodate this need.

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Opinion Leader 3 - Blogger, Christy Chung

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Christy Chung

Christy Chung

Name: Christy Chung

Age: early 30s
Stats: Monthly blog traffic - 8000
1. When did you start blogging?

June 2009

2. Why?

Being a beauty, skincare and trends enthusiast, I am often invited to launches and events. Anything that is IN will be on my agenda. I am always on the look out for the perfect product, especially products beneficial to my skin like anti-aging and hydration, beautiful limited edition collection and products that are fabulous and trendy. I would like to share my experience and reviews on the various new products launched on the market. I also love shopping and cannot resist good bargains so I decided to share the numerous finds I encounter and the fantastic promotions around, be it beauty, fashion, food, trends or technology to the community.

3. Describe your blog in one sentence.

“Beaute Runway ~ What’s IN Now, Its ALL Here “

4. Who are your readers?

Global readers, ladies mainly and ranges from PMEB to students and home makers in USA, UK/ Europe, Oceania, Asia Pacific and beyond and of course Singapore.

5. Favourite beauty / skincare brands?

Endless! Most brands have a few star products. Brands I use, in alphabetical order - Chanel, Clarins, Decleor, Dior, Dr. Hauschka, Elizabeth Arden, Estee Lauder, Givenchy, Guerlain, Ipsa, Jill Stuart, Jurlique, Kanebo, Kéraskin Esthetics,  Kiehl’s, Kose, L’Oréal , La Mer, La Prairie, Lancaster, Lancôme, Maybelline, Murad, Origins, Phytomer, Relvon, SK-II, Shiseido, Sisley, Shu Uemura, Stage, Stila, Yves St. Laurent and Zelens.

6. Most popular blog posts?

Beauty Promotions and Sales, New Product Launches & Reviews.

7. How often do you blog?

Almost everyday.

8. What is your vision for your blog?

Reaching a wider Community and sharing the latest trendy products on the market and beauty promotions with my readers through New Media.

9. Why do you think more companies are targeting bloggers to market their products?

Social Media. Its a fresh new approach to reaching consumers everywhere. The world is well connected, everyone is either on facebook, twitter, googlewave, my space, bebo etc and blogging/reading is in.  

10. Complete this sentence, companies who ignore social media… 

Will soon realise the opportunities lost and the growth that social media could bring to their companies.

 

 

 

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