From the category archives:

Brand activity

Blogger, Rock The Trend, at Forever 21 store opening

Blogger, Rock The Trend, at Forever 21 store opening

Forever 21 opened its mega flagship store at 313 Somerset last Sunday. To generate publicity online, it invited bloggers to the opening and gave them vouchers to buy outfits to wear for the event. A blogging station was also set up for the bloggers to report about the event “live”.

For the full report, go here:

http://rockthetrend.com/2009/12/21/forever-21-flagship-store-opening-313-somerset/

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LOreal product launch with forumers from CozyCot

L'Oreal product launch with forumers from CozyCot

L’Oréal Paris invited forumers from CozyCot to an exclusive private lunch at Forlino Italian restaurant at One Fullerton for their major launch of the year, Dermo-Expertise Derma-Genesis Pore Minimising Smoother, last month.

Cotters were treated to good food as well as a dainty manicure session to highlight the importance of smooth skin with minimized pores to get a smooth makeup canvas -  the key benefit of Dermo-Expertise Derma-Genesis Pore Minimising Smoother.

Go here for full write-up & reviews of L’Oreal launch:

http://forums.cozycot.com/cozycot-offers/45519-launch-of-l-oreal-paris-dermo-expertise-derma-genesis-pore-minimizer.html

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Aesthetics bloggers event

Aesthetics bloggers event

Once barred from advertising, the aesthetics industry has more leeway today, and it wasted no time by jumping on the social media bandwagon.

Last week, a group of omy.sg bloggers got to meet one of Korea’s leading maxillofacial surgeons, Dr Moon Hyoung Jin. Dr Moon has transformed the faces of thousands of Korean women, including celebrities.

Joining Dr Moon at this exclusive blogger event was Dr Low Chai Ling, founder and Medical Director of  The Sloane Clinic - a pioneer in the medical aesthetics field, attuned to the demands of both plastic surgery as well as non-invasive treatments.

The event was covered by over nine bloggers and received widespread coverage online.

Go here for the full feature:

http://blog.omy.sg/sgblogawards/archives/961

ONLYaesthetics bloggers workshop

ONLYaesthetics bloggers workshop

ONLYaesthetics, known for their cult skincare line like Medik8 and Mario Badescu’s Acne and Oily Skin Solution, held a bloggers workshop where they introduced their skincare lines and treated the bloggers to mini facials as well as gave them samples to try.

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