Why Do Brands Choose Smaller Agencies?

Oct04

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Most brands tend to hire bigger agencies because of their track record. They have good name recognition, awards and resources. But what are the advantages of hiring smaller agencies?

The fact that small agencies can innovate and adapt quickly and tend to be able to give more attention to their clients are just 2 of the reasons to pick smaller agencies over bigger ones. 

Read more about it here.

Facebook sets ‘Messages’ as a standalone ad objective to boost Messenger bots

Oct04

Facebook is now allowing businesses to buy ads to promote their Messenger accounts. With over 18 million companies exchanging 2 billion messages Messenger users, the platform is set to create more conversations between customers and businesses.

 

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Messages can now be set as a campaign objective, allowing advertisers to make their customers aware of their Messenger accounts, including their chatbots. When a user clicks on a Facebook ad with this objective, a conversation with the brand’s Messenger opens up.

Read more about the new feature here.

Twitter Tests Doubling of 140-character Limit

Oct04

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Twitter is testing longer character limit with a small group of users. By doubling the character limit to 280 characters Twitter hopes to address some of the frustration felt by those tweeting in English.

“Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese,” Aliza Rosen from Twitter explained,

Read more here.

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