A Study on Facebook Sharing Habits by Generation



Unsure of what content your target audience likes to share on social? Fractl Agency recently conducted a study of more than 2,000 users to determine their sharing behaviours on Facebook. Find out the number of times and the types of content users share, and other interesting data from their research here.


Facebook’s Introduces Topic-Specific News Feeds


Facebook is currently testing out a new version of the newsfeed: The Topics-based Feeds will allow users to pull up streams of posts based on their topics of interest. The default listings of the Topics Feeds will be based on the content users interact with most on Facebook but these feeds can easily be customised in Settings. Does this new move mean that it will be easier or more difficult for brands to reach out to their audience?

More about Facebooks Topic-Specific News Feeds here.

Pinterest New Search Functionality takes Product Discovery to the Next Level


The Pinterest visual search or red-dot system enables users to pin-point an item in an image and search for similar images and products online. As part of Pinterest’s efforts to convert the platform into a major eCommerce and online shopping site, they are looking to advance this image recognition feature in order to make it more user-friendly.

More details about Pinterest’s visual search here.

Facebook Enables Continuous Live Video Support and Geogating


Facebook will now allow non-stop, long-form broadcasting from Live Videos. Previously, only 90 minutes of Live Streams were allowed. You can now live stream a whole conference on the platform! However, there is currently no option that allow for video replay or rewind.

Facebook also rolled out a new geogating feature to the Live API, which allows publishers to make their video visible to people in a specific location.

More about the feature here.


Visits to Facebook Canvas Ads Average 31 Seconds


CanvasIt’s been a year since Facebook opened up Canvas Ads, the full-screen ad format which allows marketers to build an entire campaign in one space. Today, the social network releases data showing how Canvas Ads worked within the year. Progress reports show that Facebook users have spent the equivalent of more than 100 years viewing Canvas ads, and the average visit is 31 seconds and 50 percent of Canvas ads were built in 10 minutes or less.

Read more about the report here.