Twitter has revealed new data on how influencers are a close second to friends on impacting user trust and purchasing decisions:
- 49% of respondents relies on influencers for product recommendation, while 56% relies from Tweets from their friends
- Those exposed to the combination of brand and influencer Tweets had a 5.2x increase in purchase intent compared to the 2.7x lift from those who are exposed to brand Tweets only.
- 1/3 of Millennial users (aged 13 to 24) report following Vine creators on Twitter
With this data, influencer marketing is proving to be very valuable for brands looking for ways to effectively communicate their brand message.
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