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A full range of Social Media Services

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More than 50 applications delivered

Slide background Drive in-store Purchase 1,100,000 users reached 11,000 new organic fans 16.2% redemption rate
Slide background Facebook Activation for Asean 85,000 fans acquired in Singapore and Malaysia
1,000 stories shared by local efluencers
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10,000 influencers

Branded Social Mobile Network 4 markets (SG, MY, ID, TW) In-Store Activation to drive Sales

Selected News

  • Playboy

    Create awareness for the re-launch of Playboy Fragrances Singapore. The Campaign; Playboy Top Model Search 2012 was held online from 15th Nov to 16th Dec 2012. Users simply have to upload their photo onto the application on Facebook.  Approved entries will be displayed on the application which can be viewed by both non-participants and participants. No voting was needed, finalists are hand-picked by a panel of judges. Results 128     Highest no. of fans acquired (13th Dec) 931     Total no. of new fans over campaign period 303    Average PTAT over last 7 campaign days 58,548    Total […]

  • LG Mobile

      LG SOCIAL MEDIA CAMPAIGN Support the marketing and PR efforts for the launch of new LG Optimus range of smartphones One (Android) & 7 (Windows 7),  Engage Facebook & Twitter community, Encourage User Generated Content and internet Word Of Mouth. How to generate 30M views of user generated content? We recruited 20 prominent efluencers, equipped them with an LG mobile phone, and invited them to journal their Life’s Good Moments using the product in a personal online diary on LG’s Facebook page. The Facebook application we conceived gave the Ambassadors a personal diary page where they could directly upload their photos, […]

  • Lufthansa

      LUFTHANSA SOCIAL MEDIA CAMPAIGN Challenge Build on success of Lufthansa community, to establish complementary and vibrant Lufthansa presence in micro-blog space in order to connect with target Chinese travellers. Solution Create and manage Lufthansa micro-blog voice via official Sina weibo community around jet setter concept, lifestyle and travel.  Plan content editorial calendar, draft & amend consumer Q&A manual, grow network of followers, create and post daily content, manage consumer replies, track both quantitative and qualitative results on a daily basis. Results (after 9 months) 109,000+ followers (real consumers)680+ posts74,000+ LH follower forwards45,000+ LH follower comments26 da ren forwards2,784,418+ views of da […]

The Business of Social Media Marketing

  • Services


    We recommend, develop, and execute data driven social and digital media strategies.

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  • Portfolio


    50 of the biggest brands and customers in APAC have placed their trust in One9Ninety.

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  • About us

    About us

    Founded in 2008, One9Ninety operate across Asia through its Singapore & Shanghai offices.

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Client Testimonials

ikea“One9Ninety started IKEA Singapore and Malaysia on the social web. They demonstrated a great understanding of our brand values and quickly seized on the opportunities to grow our community from zero to 300,000 fans in year 1. They exceeded our KPIs and we all had good fun in the process. Great team and great results! ”


Irene Lau, Regional Marketing Manager, IKEA

Watsons-Jan-2013“While coping with our very reactive and competitive industry, One9Ninety has been striving to recommend and execute Watsons social media strategy for the last 3 years. Watsons is now the top health & beauty retailer on the Singapore social web, (share of voice, sentiment, fans and followers). Facebook & mobile apps custom built for Watsons by One9Ninety were featured on Facebook Studio or were awarded. We look forward to more exciting work with them”

Micheas Chan, Director Marketing and Merchandising, Watsons


“I have appreciated their professionalism, reactivity and cost effective proposal to run our social marketing plan. Without compromising on quality, they have activated and managed to grow our Volvo’s community with efficacy. More to come!”


“I will recommend this agency to anybody who wants to understand APAC consumers on Social. One9Ninety were able to deliver sound strategies and flawless execution for brands like Maybelline, Garnier, L’Oreal Paris or Vichy.“

Isabelle Svartstein- Bourjade General Manager India- Asean - L'Oreal Luxe, L'OREAL