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INSIGHTS

WORD OF MOUTH COMMUNITY CAMPAIGNS

A full range of social media services:

SALES AND LOYALTY MEDIA BUY SOCIAL BUSINESS
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More than 50 brands have trusted us since 2008

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PLAYBOY ACADEMY

> 30,000 users
> 60% active
> User rating 4.2 on Google Play

Branded community

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More than 50 applications delivered
Slide background > 1.1M users reached
> 11,000 new organic fans
> 11,000 receipts entered

WATS THE LOGO

Drive in-store purchase

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> 4,000 game users
> 310,000 visits
> $220,000 vouchers distributed
> $500,000 sales value

Friso Farm

Slide background CLICK, TAG & WIN > 130K fans acquired in SG & MY
> 300K story impressions
> 11K monthly users

Facebook activation for ASEAN

Selected News

  • Playboy Fragrances

    Facebook application – Indonesia OBJECTIVES Create awareness about Body Mist range among core target audience (girls 16-25yo) Leverage the different “moods” in the range: Fizzy, Fresh, Sweet & Chic CAMPAIGN A talent search to recruit 4 Miss Body Mist who encompass the personalities and spirits of the 4 products. Stage 1: Call for entries – participants upload 2 photos of themselves (1 illustrating the Body Mist mood of their choice and 1 photo with their favorite Body Mist fragrance bottle) Stage 2: Voting – 5 finalists per category (selection based on fans and jury votes) Stage 3: Finals – finalists use an […]

  • Friso

    Facebook application – 5-week campaign OBJECTIVES Raise awareness about Friso’s sole milk production process “From grass to glass” Distribute vouchers to boost sales Drive engagement within Friso Facebook community CAMPAIGN We created a gamified journey across the Friso milk production process, from Netherland’s Friso farms to Singapore stores, whereby participants had to: – Adopt a cow (choose one among 10 profiles and name it) – Take care of it and make it happy (by feeding it, giving it fresh grass, water and massages). The happier the cow is the more milk it produces – Milk it (in 6 hour intervals) […]

  • Lufthansa

    SOCIAL MEDIA CAMPAIGN OBJECTIVES Build on the success of Lufthansa community, to establish complementary and vibrant Lufthansa presence in micro-blog space to connect with the target Chinese travellers. CAMPAIGN Create and manage Lufthansa micro-blog voice via official Sina weibo community around jet-setter concept, lifestyle and travel.  Plan content editorial calendar, draft and amend consumer Q&A manual, grow network of followers, create and post daily content, manage consumer replies, track both quantitative and qualitative results on a daily basis. RESULTS (after 9 months) 109,000+ followers (real consumers) 680+ posts 74,000+ LH follower forwards 45,000+ LH follower comments 26 da ren forwards 2,784,418+ views of […]

The Business of Social Media Marketing

  • Services

    Services

    We recommend, develop, and execute data driven social and digital media strategies.

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  • Portfolio

    Portfolio

    50 of the biggest brands and customers in APAC have placed their trust in One9Ninety.

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  • About us

    About us

    Founded in 2008, One9Ninety operate across Asia through its Singapore & Shanghai offices.

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Client Testimonials

coty-pr-logo

One9ninety have been developing & executing the digital strategy for Playboy Fragrances Asia since 2013. We were happy to renew our contract with One9ninety as we particularly value their strategy & planning, the quality of the account team and the creativity of their output. Another strong point is their ability to understand and support our local markets; they have done a particularly good job in Indonesia where the brand is gaining substantial market shares. A solid Team I am happy to recommend!”

singapore-turf “The One9Ninety Team has been managing our influencer marketing program for over 2 years. There approach to authentic word of mouth is unique and efficient. I think that being a pioneer of the industry gives them better knowledge and understanding of the influencer community. The events they run for us amplify our online share of voice, this is really great, fun and efficient all at once!”

Jesse Leon, Senior Manager Digital Media, Singapore Turf Club

Watsons-Jan-2013“While coping with our very reactive and competitive industry, One9Ninety has been striving to recommend and execute Watsons social media strategy for the last 3 years. Watsons is now the top health & beauty retailer on the Singapore social web, (share of voice, sentiment, fans and followers). Facebook & mobile apps custom built for Watsons by One9Ninety were featured on Facebook Studio or were awarded. We look forward to more exciting work with them”

Micheas Chan, Directeur Marketing

ikea “One9Ninety started IKEA Singapore and Malaysia on the social web. They demonstrated a great understanding of our brand values and quickly seized on the opportunities to grow our community from zero to 300,000 fans in year 1. They exceeded our KPIs and we all had good fun in the process. Great team and great results! ”

 

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The Friso community is in safe hands with One9ninety! The team is very resourceful, creative, responsive and the activation campaigns they recommend meet our objectives. Parents are a very challenging audience and One9ninety always find great ideas to engage with them while achieving our business goals.”

LOREAL Logo

“I will recommend this agency to anybody who wants to understand APAC consumers on Social. One9Ninety were able to deliver sound strategies and flawless execution for brands like Maybelline, Garnier, L’Oreal Paris or Vichy.“

Isabelle Svartstein-Bourjade, General Manager of India - ASEAN - L'Oreal Luxury

coty-pr-logo

One9ninety développe et met en place la stratégie digitale de Playboy Fragrances en Asie depuis 2013. Nous avons souhaité renouveler notre contrat au fil des ans car nous apprécions particulièrement leurs compétences en stratégie et planning, la qualité de leurs équipes commerciales, ainsi que leur créativité. Un autre point fort est leur capacité à comprendre et accompagner les marchés locaux ; ils ont été particulièrement efficaces en Indonésie où la marque est actuellement en pleine croissance. Une équipe solide que je ne peux que recommander !”

LG-Logo

 “The people at One9Ninety are real social media experts. One of the campaigns they managed for us in South East Asia was in support of LG Windows and Optimus phones launches. The smart and very social mechanics they recommended delivered a massive amount of User Generated Content. The best part is that this UGC was seen more than 30 million times within 3 months, creating substantial earned media value for LG. One9Ninety also delivered great creative photo and video assets and orchestrated 3 much appreciated influencer events. A solid team I am happy to recommend! “

Mr. Cheolwoong Cho , Department Head of Mobile Communication, PT's. LG Electronics Indonesia, LG

volvo

“I have appreciated their professionalism, reactivity and cost effective proposal to run our social marketing plan. Without compromising on quality, they have activated and managed to grow our Volvo’s community with efficacy. More to come!”

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