Create awareness for the re-launch of Playboy Fragrances Singapore. The Campaign; Playboy Top Model Search 2012 was held online from 15th Nov to 16th Dec 2012. Users simply have to upload their photo onto the application on Facebook. Approved entries will be displayed on the application which can be viewed by both non-participants and participants. No voting was needed, finalists are hand-picked by a panel of judges. Results 128 Highest no. of fans acquired (13th Dec) 931 Total no. of new fans over campaign period 303 Average PTAT over last 7 campaign days 58,548 Total …
Client Testimonials
“One9Ninety started IKEA Singapore and Malaysia on the social web. They demonstrated a great understanding of our brand values and quickly seized on the opportunities to grow our community from zero to 300,000 fans in year 1. They exceeded our KPIs and we all had good fun in the process. Great team and great results! ”
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“I will recommend this agency to anybody who wants to understand APAC consumers on Social. One9Ninety were able to deliver sound strategies and flawless execution for brands like Maybelline, Garnier, L’Oreal Paris or Vichy.“
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“The people at One9Ninety are real social media experts. One of the campaigns they managed for us in South East Asia was in support of LG Windows and Optimus phones launches. The smart and very social mechanics they recommended delivered a massive amount of User Generated Content. The best part is that this UGC was seen more than 30 million times within 3 months, creating substantial earned media value for LG. One9Ninety also delivered great creative photo and video assets and orchestrated 3 much appreciated influencer events. A solid team I am happy to recommend!”
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“While coping with our very reactive and competitive industry, One9Ninety has been striving to recommend and execute Watsons social media strategy for the last 3 years. Watsons is now the top health & beauty retailer on the Singapore social web, (share of voice, sentiment, fans and followers). Facebook & mobile apps custom built for Watsons by One9Ninety were featured on Facebook Studio or were awarded. We look forward to more exciting work with them”
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“I have appreciated their professionalism, reactivity and cost effective proposal to run our social marketing plan. Without compromising on quality, they have activated and managed to grow our Volvo’s community with efficacy. More to come!”
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“The One9Ninety Team has been managing our influencer marketing program for over 2 years. One9Ninety’s approach to authentic word of mouth is unique and efficient. I think that being a pioneer of the industry gives them better knowledge and understanding of the influencer community. The events they run for us amplify our online share of voice, this is really great, fun and efficient all at once!”
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Delivering best-in-class digital services
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Social Media
We deliver best in class social media strategy and execution. From the audit of your digital properties to the launch of activation campaigns across social media channels.
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Portfolio
Our clients are looking for precise facts and figures and we are committed to deliver the best ROI for your campaigns. All our methodology aims at driving sales.
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Our team is based in Singapore with a branch in Shanghai. A friendly and devoted digital professionals and entrepreneurs who deliver the most exciting projects. Just give us a shout !
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1990 updates
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Lufthansa
Challenge Build on success of Lufthansa community, to establish complementary and vibrant Lufthansa presence in micro-blog space in order to connect with target Chinese travellers. Solution Create and manage Lufthansa micro-blog voice via official Sina weibo community around jet setter concept, lifestyle and travel. Plan content editorial calendar, draft & amend consumer Q&A manual, grow network of followers, create and post daily content, manage consumer replies, track both quantitative and qualitative results on a daily basis. Results (after 9 months) 109,000+ followers (real consumers)680+ posts74,000+ LH follower forwards45,000+ LH follower comments26 da ren forwards2,784,418+ views of da ren forwards. Number of followers …
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IKEA Click Tag and Win
IKEA SOCIAL MEDIA CAMPAIGN This project was lead by the APAC Office to launch the social presence of IKEA on Facebook. From awareness of the new catalogue to the social and CRM engagement of its fans, our team have outperformed the acquisition rate and KPI set by the brand within a couple of months. IKEA wants to acquire a sizeable community of fans for IKEA’s first official regional Facebook presence (Singapore & Malaysia), as well as support the launch of IKEA’s all-important yearly catalogue. Results Over 100,000 fans recruited in Malaysia and 25,000 fans in Singapore over the 3 weeks of the …
