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INSIGHTS

WORD OF MOUTH COMMUNITY CAMPAIGNS

A full range of social media services:

SALES AND LOYALTY MEDIA BUY SOCIAL BUSINESS
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More than 50 brands have trusted us since 2008

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Celebrity Awards Campaign

> 1.14 million clicks to website
> 18,000 participants
> 270,000 requests sent

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PLAYBOY ACADEMY

> 1.1M users reached
> 11, 000 new organic fans
> 10, 800 receipts entered

Branded community

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More than 50 applications delivered
Slide background > 1.1M users reached
> 11, 000 new organic fans
> 10, 800 receipts entered

WATS THE LOGO

Drive in-store purchase

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> 3,738 game users
> 309,000 visits
> $219,000 vouchers distributed
> 83 average number of visits per user

Friso Farm

Slide background CLICK, TAG & WIN > 125K fans acquired in SG & MY
> 293K story impressions
> 11K monthly users

Facebook activation for ASEAN

Selected News

  • Watsons Logo

    Social Media CAMPAIGN For every $30 spent in a single receipt at any Watsons store, fans can enter their receipt number on a Facebook application and enter a daily lucky draw to win a product hamper worth $100.  Wats the Logo? Game is a weekly game with a set of 24 incomplete logos + 4 bonus logos which the fans have to guess accurately to earn a chance in the weekly draw to win an iPhone5. The nature and mechanics of the campaign encouraged fan exchanges of information and resulted in a significant increase of engagement (+94% PTAT rate) The 1M reach […]

  • Playboy Fragrances

    Facebook application – Indonesia OBJECTIVES Create awareness about Body Mist range among core target audience (girls 16-25yo) Leverage the different “moods” in the range: Fizzy, Fresh, Sweet & Chic CAMPAIGN A talent search to recruit 4 Miss Body Mist who encompass the personalities and spirits of the 4 products. Stage 1: Call for entries – participants upload 2 photos of themselves (1 illustrating the Body Mist mood of their choice and 1 photo with their favorite Body Mist fragrance bottle) Stage 2: Voting – 5 finalists per category (selection based on fans and jury votes) Stage 3: Finals – finalists use an […]

  • Vichy

    Recommend an online marketing strategy & execution to support Vichy’s marketing presence on the social web and support Normaderm sales. OBJECTIVES How One9Ninety increased sales by 50% through social Profile & recommend 10 efluencers to Vichy to run a ‘Zero Imperfection Challenge’ via a Facebook Diary app.  Create a brand page on Facebook for Vichy Singapore.  Organise and coordinate a physical workshop to facilitate sampling and trial with 10 efluencers. Buy Facebook media. • Invite 10 efluencers to help a loved one improve her skin condition over 2 weeks • Conceive & develop a Facebook application that supports both photo […]

The Business of Social Media Marketing

  • Services

    Services

    We recommend, develop, and execute data driven social and digital media strategies.

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  • Portfolio

    Portfolio

    50 of the biggest brands and customers in APAC have placed their trust in One9Ninety.

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  • About us

    About us

    Founded in 2008, One9Ninety operate across Asia through its Singapore & Shanghai offices.

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Client Testimonials

LG-Logo  “The people at One9Ninety are real social media experts. One of the campaigns they managed for us in South East Asia was in support of LG Windows and Optimus phones launches. The smart and very social mechanics they recommended delivered a massive amount of User Generated Content. The best part is that this UGC was seen more than 30 million times within 3 months, creating substantial earned media value for LG. One9Ninety also delivered great creative photo and video assets and orchestrated 3 much appreciated influencer events. A solid team I am happy to recommend!”

Mr. Cheolwoong Cho department head of mobile communication, PT's. LG Electronics Indonesia, LG

volvo

“I have appreciated their professionalism, reactivity and cost effective proposal to run our social marketing plan. Without compromising on quality, they have activated and managed to grow our Volvo’s community with efficacy. More to come!”

LOREAL Logo

“I will recommend this agency to anybody who wants to understand APAC consumers on Social. One9Ninety were able to deliver sound strategies and flawless execution for brands like Maybelline, Garnier, L’Oreal Paris or Vichy.“

Isabel Svartstein- Bourjade general manager of India - ASEAN - L'Oreal Luxury, L'Oreal

ikea “One9Ninety started IKEA Singapore and Malaysia on the social web. They demonstrated a great understanding of our brand values and quickly seized on the opportunities to grow our community from zero to 300,000 fans in year 1. They exceeded our KPIs and we all had good fun in the process. Great team and great results! ”

 

Irene Lau, Regional Marketing Manager, IKEA
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