Slide background



A full range of social media services:

Slide background

More than 50 brands have trusted us since 2008

Slide background


> 30,000 users
> 60% active
> User rating 4.2 on Google Play

Branded community

Slide background
More than 50 applications delivered
Slide background > 1.1M users reached
> 11,000 new organic fans
> 11,000 receipts entered


Drive in-store purchase

Slide background

> 4,000 game users
> 310,000 visits
> $220,000 vouchers distributed
> $500,000 sales value

Friso Farm

Slide background CLICK, TAG & WIN > 130K fans acquired in SG & MY
> 300K story impressions
> 11K monthly users

Facebook activation for ASEAN

Selected News

  • Watsons Logo

    Social Media CAMPAIGN For every $30 spent in a single receipt at any Watsons store, fans can enter their receipt number on a Facebook application and enter a daily lucky draw to win a product hamper worth $100.  Wats the Logo? Game is a weekly game with a set of 24 incomplete logos + 4 bonus logos which the fans have to guess accurately to earn a chance in the weekly draw to win an iPhone5. The nature and mechanics of the campaign encouraged fan exchanges of information and resulted in a significant increase of engagement (+94% PTAT rate) The 1M reach […]

  • Lufthansa

    SOCIAL MEDIA CAMPAIGN OBJECTIVES Build on the success of Lufthansa community, to establish complementary and vibrant Lufthansa presence in micro-blog space to connect with the target Chinese travellers. CAMPAIGN Create and manage Lufthansa micro-blog voice via official Sina weibo community around jet-setter concept, lifestyle and travel.  Plan content editorial calendar, draft and amend consumer Q&A manual, grow network of followers, create and post daily content, manage consumer replies, track both quantitative and qualitative results on a daily basis. RESULTS (after 9 months) 109,000+ followers (real consumers) 680+ posts 74,000+ LH follower forwards 45,000+ LH follower comments 26 da ren forwards 2,784,418+ views of […]

  • Playboy

    Social Media Campaign OBJECTIVES Playboy Top Model Search 2012 was held online from 15th Nov to 16th Dec 2012. Users simply have to upload their photo onto the Facebook application. Approved entries will be displayed on the application which can be viewed by both participants and non-participants. No voting was needed, finalists were hand-picked by a panel of judges. RESULTS 931     Total no. of new fans over campaign period 58,548    Total no. of users reached (unique daily) 56,449      Viral reach

The Business of Social Media Marketing

  • Services


    We recommend, develop, and execute data driven social and digital media strategies.

    Learn more
  • Portfolio


    50 of the biggest brands and customers in APAC have placed their trust in One9Ninety.

    Learn more
  • About us

    About us

    Founded in 2008, One9Ninety operate across Asia through its Singapore & Shanghai offices.

    Learn more

Client Testimonials

ikea “One9Ninety started IKEA Singapore and Malaysia on the social web. They demonstrated a great understanding of our brand values and quickly seized on the opportunities to grow our community from zero to 300,000 fans in year 1. They exceeded our KPIs and we all had good fun in the process. Great team and great results! ”



The Friso community is in safe hands with One9ninety! The team is very resourceful, creative, responsive and the activation campaigns they recommend meet our objectives. Parents are a very challenging audience and One9ninety always find great ideas to engage with them while achieving our business goals.”

singapore-turf “The One9Ninety Team has been managing our influencer marketing program for over 2 years. There approach to authentic word of mouth is unique and efficient. I think that being a pioneer of the industry gives them better knowledge and understanding of the influencer community. The events they run for us amplify our online share of voice, this is really great, fun and efficient all at once!”

Jesse Leon, Senior Manager Digital Media, Singapore Turf Club


“I have appreciated their professionalism, reactivity and cost effective proposal to run our social marketing plan. Without compromising on quality, they have activated and managed to grow our Volvo’s community with efficacy. More to come!”

Watsons-Jan-2013“While coping with our very reactive and competitive industry, One9Ninety has been striving to recommend and execute Watsons social media strategy for the last 3 years. Watsons is now the top health & beauty retailer on the Singapore social web, (share of voice, sentiment, fans and followers). Facebook & mobile apps custom built for Watsons by One9Ninety were featured on Facebook Studio or were awarded. We look forward to more exciting work with them”

Micheas Chan, Directeur Marketing


One9ninety développe et met en place la stratégie digitale de Playboy Fragrances en Asie depuis 2013. Nous avons souhaité renouveler notre contrat au fil des ans car nous apprécions particulièrement leurs compétences en stratégie et planning, la qualité de leurs équipes commerciales, ainsi que leur créativité. Un autre point fort est leur capacité à comprendre et accompagner les marchés locaux ; ils ont été particulièrement efficaces en Indonésie où la marque est actuellement en pleine croissance. Une équipe solide que je ne peux que recommander !”


One9ninety have been developing & executing the digital strategy for Playboy Fragrances Asia since 2013. We were happy to renew our contract with One9ninety as we particularly value their strategy & planning, the quality of the account team and the creativity of their output. Another strong point is their ability to understand and support our local markets; they have done a particularly good job in Indonesia where the brand is gaining substantial market shares. A solid Team I am happy to recommend!”


“I will recommend this agency to anybody who wants to understand APAC consumers on Social. One9Ninety were able to deliver sound strategies and flawless execution for brands like Maybelline, Garnier, L’Oreal Paris or Vichy.“

Isabelle Svartstein-Bourjade, General Manager of India - ASEAN - L'Oreal Luxury


 “The people at One9Ninety are real social media experts. One of the campaigns they managed for us in South East Asia was in support of LG Windows and Optimus phones launches. The smart and very social mechanics they recommended delivered a massive amount of User Generated Content. The best part is that this UGC was seen more than 30 million times within 3 months, creating substantial earned media value for LG. One9Ninety also delivered great creative photo and video assets and orchestrated 3 much appreciated influencer events. A solid team I am happy to recommend! “

Mr. Cheolwoong Cho , Department Head of Mobile Communication, PT's. LG Electronics Indonesia, LG