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A full range of social media services:

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More than 50 brands have trusted us since 2008

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Celebrity Awards Campaign

> 1.14 million clicks to website
> 18,000 participants
> 270,000 requests sent

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> 1.1M users reached
> 11, 000 new organic fans
> 10, 800 receipts entered

Branded community

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More than 50 applications delivered
Slide background > 1.1M users reached
> 11, 000 new organic fans
> 10, 800 receipts entered


Drive in-store purchase

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> 3,738 game users
> 309,000 visits
> $219,000 vouchers distributed
> 83 average number of visits per user

Friso Farm

Slide background CLICK, TAG & WIN > 125K fans acquired in SG & MY
> 293K story impressions
> 11K monthly users

Facebook activation for ASEAN

Selected News

  • Playboy Fragrances

    Facebook application – Indonesia OBJECTIVES Create awareness about Body Mist range among core target audience (girls 16-25yo) Leverage the different “moods” in the range: Fizzy, Fresh, Sweet & Chic CAMPAIGN A talent search to recruit 4 Miss Body Mist who encompass the personalities and spirits of the 4 products. Stage 1: Call for entries – participants upload 2 photos of themselves (1 illustrating the Body Mist mood of their choice and 1 photo with their favorite Body Mist fragrance bottle) Stage 2: Voting – 5 finalists per category (selection based on fans and jury votes) Stage 3: Finals – finalists use an […]

  • Friso

    Facebook application – 5-week campaign OBJECTIVES Raise awareness about Friso’s sole milk production process “From grass to glass” Distribute vouchers to boost sales Drive engagement within Friso Facebook community CAMPAIGN We created a gamified journey across the Friso milk production process, from Netherland’s Friso farms to Singapore stores, whereby participants had to: – Adopt a cow (choose one among 10 profiles and name it) – Take care of it and make it happy (by feeding it, giving it fresh grass, water and massages). The happier the cow is the more milk it produces – Milk it (in 6 hour intervals) […]

  • Playboy

    Social Media Campaign OBJECTIVES Playboy Top Model Search 2012 was held online from 15th Nov to 16th Dec 2012. Users simply have to upload their photo onto the Facebook application. Approved entries will be displayed on the application which can be viewed by both participants and non-participants. No voting was needed, finalists were hand-picked by a panel of judges. RESULTS 931     Total no. of new fans over campaign period 58,548    Total no. of users reached (unique daily) 56,449      Viral reach

The Business of Social Media Marketing

  • Services


    We recommend, develop, and execute data driven social and digital media strategies.

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  • Portfolio


    50 of the biggest brands and customers in APAC have placed their trust in One9Ninety.

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  • About us

    About us

    Founded in 2008, One9Ninety operate across Asia through its Singapore & Shanghai offices.

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Client Testimonials

LG-Logo  “The people at One9Ninety are real social media experts. One of the campaigns they managed for us in South East Asia was in support of LG Windows and Optimus phones launches. The smart and very social mechanics they recommended delivered a massive amount of User Generated Content. The best part is that this UGC was seen more than 30 million times within 3 months, creating substantial earned media value for LG. One9Ninety also delivered great creative photo and video assets and orchestrated 3 much appreciated influencer events. A solid team I am happy to recommend!”

Mr. Cheolwoong Cho department head of mobile communication, PT's. LG Electronics Indonesia, LG

ikea “One9Ninety started IKEA Singapore and Malaysia on the social web. They demonstrated a great understanding of our brand values and quickly seized on the opportunities to grow our community from zero to 300,000 fans in year 1. They exceeded our KPIs and we all had good fun in the process. Great team and great results! ”


Irene Lau, Regional Marketing Manager, IKEA

Watsons-Jan-2013“While coping with our very reactive and competitive industry, One9Ninety has been striving to recommend and execute Watsons social media strategy for the last 3 years. Watsons is now the top health & beauty retailer on the Singapore social web, (share of voice, sentiment, fans and followers). Facebook & mobile apps custom built for Watsons by One9Ninety were featured on Facebook Studio or were awarded. We look forward to more exciting work with them”

Micheas Chan, Director of Marketing and Marketing, Watsons


“I will recommend this agency to anybody who wants to understand APAC consumers on Social. One9Ninety were able to deliver sound strategies and flawless execution for brands like Maybelline, Garnier, L’Oreal Paris or Vichy.“

Isabel Svartstein- Bourjade general manager of India - ASEAN - L'Oreal Luxury, L'Oreal